01 June 2013

By Aaron Stone


The true way of measuring the success of any business is a quick study of just how profitable it is. If your online apparel store isn't making the kind of money that you want and need for it to, there are ways out of the mess. We've put together advice that has been utilized by many experts to improve the profitability and professionalism of your Internet business today.

Your site should calculate and show the actual shipping charges, that the customer would incur, before they place an order. Otherwise the customers would become suspicious. To avoid confusion, it's better to provide a set of rates, so that the customers would exactly know the shipping cost.

Do call your customer the minute you are going to send an email to him; this way you will notify them and they will respond instantly. Try to write emails in a clear way; they should not be ambiguous. Make your communication very clear so that customer may not be confused or lost at any point.

Consider using an online escrow service for high-priced clothing. An escrow service (e. g. Alipay) acts as a go-between that holds the buyer's money until the buyer receives and approves of the seller's item. Both sides should agree upon the terms of escrow; you might want to require that bidders accept these terms before you allow them to participate in your auction.

With business emails, you need to be persuasive and get the reader to keep reading. This means using the correct language for your clients. This is a good first stepping stone in order to drive the customers to purchasing your apparel and services. Do not lose their interest in the first emails.

Analyzing your sales/ turnover from time to time must be the way to go for you. It can help you evaluate your progress, which is something you have to be aware about all the time. Once you periodically check your sales, it can be fruitful for your online clothing business.

It is your duty to make your customers to know about the steps involved in the purchasing of your apparel. Customers will be so relieved if you inform them about, your acceptance of order, when you parcelled their apparel product, when you made the dispatch of their apparel, and when the apparel will reach them.

There are two types of sales channels; direct sales and indirect sales. In direct sales you just sell the apparel product straight to the buyer. In indirect sales, there are middle men who sell the apparel product on your behalf or source for customers on your behalf. You can pay them by letting them purchase your apparel product at a discount price or by giving them commission.




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