Reputation management services can be expensive and it is hard to find any good information so that you can try and do it yourself. Most SEO information is based on sales and new customers and should be treated differently than reputation management. While the two are related, they have different goals. There are plenty of resources out there for do it yourself search engine optimization. However, there is very little on DIY reputation management. In this article, we will look at some of the things that Veritas Inc Atlanta is doing with reputation management. The company has been listed on Ripoff Report and other scam sites by former malicious employees. Sound familiar? Read on.
To gain a positive image through reputation management, you have to get online searches to look more positive. Check out this example of Veritas Inc Atlanta at Veritas Inc Atlanta on YouTube. It's a great example of relevant and cool info that people love. If there are negative search results that show up under your company name, people will click on those. People love negative news more than positive news. People look for things like bad reviews, negative reports, ripoff reports, scams, etc. They are actually searching for these terms online right now.
This in itself makes reputation management efforts very difficult. Once your personal name or your company's name gets listed on ripoff report, scam sites, or complaints discussion boards, it can be very difficult to get people to click on the results that are anything besides those reports. Difficult does not mean impossible. Veritas Inc Atlanta has discovered a way to rise above the complaints and negative reviews. The company has been able to display themselves in a more positive image to people looking for their company.
There are many facets of reputation management that one article simply cannot cover. Here is one tip that I have learned that outranks the rest. Focus on your on-page SEO factors for your company's name followed by your company's name with the word 'reviews' after it. It turns out that when people are looking to buy your services or goods, they will search for your company's name on Google. Then, about thirty percent of them will search your company's name plus the word 'review' or 'reviews' right after. Most companies don't focus on their company's name as their keywords to rank for, but I highly suggest you start.
Backlinks will always be king. They serve as 'votes' in the eye of Google and can really help your pages rise through the search engine results. It is important to note, however, that several of these negative review sites like ripoff report don't have any backlinks to specific pages. That means that the owners of the sites aren't trying to optimize each page. This is your competitive advantage. Gain backlinks to your main page of course, but target specific pages as well.
Besides targeting your company's name and getting backlinks, you should look to get profiles set up on several different web 2.0 sites. Veritas Inc Atlanta has some pretty high ranking profiles set up on Youtube, Squidoo, etc. You can even use those to backlink to your other content. Whatever you do with these profiles is up to you, but make sure you've got some quality content on there that other people want to share. That will make your reputation management efforts easier. If people naturally link to your sites, you won't have to push so hard to get the links!
All in all, if you simply focus on my two main points of targeting your company's name, your company's name plus 'reviews,' and gain backlinks from great sources, you will see that reputation management is very attainable. The sooner you put these practices in place, the sooner you can gain back those customers who keep clicking on your complaints and taking them as a final verdict. Thanks for reading this piece on reputation management. I hope it helps!
To gain a positive image through reputation management, you have to get online searches to look more positive. Check out this example of Veritas Inc Atlanta at Veritas Inc Atlanta on YouTube. It's a great example of relevant and cool info that people love. If there are negative search results that show up under your company name, people will click on those. People love negative news more than positive news. People look for things like bad reviews, negative reports, ripoff reports, scams, etc. They are actually searching for these terms online right now.
This in itself makes reputation management efforts very difficult. Once your personal name or your company's name gets listed on ripoff report, scam sites, or complaints discussion boards, it can be very difficult to get people to click on the results that are anything besides those reports. Difficult does not mean impossible. Veritas Inc Atlanta has discovered a way to rise above the complaints and negative reviews. The company has been able to display themselves in a more positive image to people looking for their company.
There are many facets of reputation management that one article simply cannot cover. Here is one tip that I have learned that outranks the rest. Focus on your on-page SEO factors for your company's name followed by your company's name with the word 'reviews' after it. It turns out that when people are looking to buy your services or goods, they will search for your company's name on Google. Then, about thirty percent of them will search your company's name plus the word 'review' or 'reviews' right after. Most companies don't focus on their company's name as their keywords to rank for, but I highly suggest you start.
Backlinks will always be king. They serve as 'votes' in the eye of Google and can really help your pages rise through the search engine results. It is important to note, however, that several of these negative review sites like ripoff report don't have any backlinks to specific pages. That means that the owners of the sites aren't trying to optimize each page. This is your competitive advantage. Gain backlinks to your main page of course, but target specific pages as well.
Besides targeting your company's name and getting backlinks, you should look to get profiles set up on several different web 2.0 sites. Veritas Inc Atlanta has some pretty high ranking profiles set up on Youtube, Squidoo, etc. You can even use those to backlink to your other content. Whatever you do with these profiles is up to you, but make sure you've got some quality content on there that other people want to share. That will make your reputation management efforts easier. If people naturally link to your sites, you won't have to push so hard to get the links!
All in all, if you simply focus on my two main points of targeting your company's name, your company's name plus 'reviews,' and gain backlinks from great sources, you will see that reputation management is very attainable. The sooner you put these practices in place, the sooner you can gain back those customers who keep clicking on your complaints and taking them as a final verdict. Thanks for reading this piece on reputation management. I hope it helps!
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To see a great example of this method to boost a website for your personal company's identity, make sure to go and visit Veritas Inc. Veritas has done a nice job getting this page to rank highly for their name
