22 November 2013

Email Marketing For Newbies

By Manny Rutz


The Internet has allowed business to get to customers. Emails are one of the best ways to contact your customers. The following tactics can improve email marketing projects for your business. A customer would be keen in making a business contract when there is a personal relationship so it's important to personalize your email.

Personalize your emails wherever possible. As is the case with any type of marketing effort, a customer is more likely to engage in a business transaction with you once you establish a personal relationship. It could be highly beneficial to find out the reason why they opted in, and use this information in your email.

Remember that your subscribers are more and more likely to use smartphones or other mobile devices to view your emails. Mobile devices have lower resolutions, so your space will be limited. Find out how your messages look on these devices, and make any changes necessary to make them easy to read on small phone screens. Keep your emails consistent. Use the same design for your emails that are on your site. This includes fonts, logos, and color schemes. Choose a font everyone can read easily.

This is a good way to market your brand. Your email should be captivating to the readers. Your aim should be on building relationships rather than selling products, so that your emails are not passed on as spam. Remember that your relationship with your list is far more important than to simply sell a product and earn a commission, is all about making people trust you.

Make sure that you write easy to read material in your emails, otherwise the readers may stop reading and this can lead to spam as well. Internet is a great gateway for businesses. Building long-lasting relationships with customers is very important for the business and email marketing helps to do that. The tactics mentioned above could prove to be very helpful once you apply them to your business.




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