08 April 2014

Why Conversion Focused Email Marketing Strategies That Work

By Ravinder Motlani


With so many companies relying upon technology, it only makes sense to take advantage of this trend and utilize email marketing strategies to improve the conversion rates of email. Realize that this trend has the ability to produce great outcomes for yourself. Just remember to be patient and fight through the challenges.



Keep It Simple: Instead of having focusing on many links, put one good link in the line of site. Encourage potential customers to click on said link and tell them why it will benefit them in the long run. Make it easy to find and keep the page clean and neat. This is an important step, so please do not overlook it as you go through your journey.

The Purpose: The main purpose of an email is to reach more customers and to get potential customers to click on the conversion content or the sales page. With this in mind, you'll want to leave out all distractions and optimize the link that you wish your customers to click upon. Avoid putting in social media links or other links that may lure potential customers away from the goal.

Go Mobile: In today's modern technological society, there is a high percentage of potential customers that rely upon smartphone, tablets or even a netbook or laptop to do over 90 percent of their business. This means that if your company isn't using a mobile friendly page, you risk losing out on a huge pool of potential customers. Mobile friendly sites adjust to the screen size readily and potential customers don't have to scroll from one side of the screen to the other. This saves the potential customer time and money and gives your business the leading edge.

Make Images Optional: Not all email is created equally. Some allow images and others block images. Users can set up preferences. Check out your emails on several different servers to see how they look. Knowing these tips will help your business to follow conversion focused email marketing strategies and make the most of their potential customers.




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