If you have been advertising with Google AdWords over the last two years, you know that they make changes from time to time. It is very common for them to implement these changes on a small scale, and then release them to the general public. Google has recently introduced something called callouts on their advertising platform. It is a new ad extension that allows any advertiser to have much more advertising space to offer promotions, sales and free shipping.
Today, Google has made this much easier, helping advertisers by adding what are called callouts. This is an additional area of space that people will see when you are advertising which can allow you to display promotions, sales information or if you are offering free shipping. Here's an overview of what Google Adwords has done to improve your ability to make money on the web.
Essentially, the callout extension that is used by Google allows you to place additional information about the products and services that you are offering. For the last decade or more, you have only been allowed to put in three lines of text, and your URL below, making it very limited as to what you could change for your advertising copy. Now you can keep everything the same, but add more information into the callout to see if it will either improve or diminish your click through rate. The Google algorithm for measuring the success of advertising campaigns will have to be modified in order to incorporate the data regarding the success or failures of the ads that you use with callout extensions.
It's All About Click Through Rate
As all advertisers recognize, as does Google, your CTR is a very important component of your advertising success. Obviously, you have to have a highly converting landing page, and products and services that offer exceptional value, to expect sales from the targeted visitors that click through to your site. However, your CTR, the number of people that actually gets your landing page, is equally important, and with the addition of the callout extensions, you could potentially see a dramatic increase in the number of people that click on your ad and buy what you have to offer.
If you would like to improve your click through rates using the new callouts on Google AdWords, you should take advantage of this new technology that can help you make more money. They will have their latest extension released to the public over the next few weeks, making it even more exciting for individuals that spend the majority of their advertising budget using Google AdWords. Anyone that is serious about generating more money on the web, and has deviated to other forms of advertisement such as Facebook or even Twitter, they now have a new reason to come back to Google to use this brand-new callout interface to help them earn even more money online.
Today, Google has made this much easier, helping advertisers by adding what are called callouts. This is an additional area of space that people will see when you are advertising which can allow you to display promotions, sales information or if you are offering free shipping. Here's an overview of what Google Adwords has done to improve your ability to make money on the web.
Essentially, the callout extension that is used by Google allows you to place additional information about the products and services that you are offering. For the last decade or more, you have only been allowed to put in three lines of text, and your URL below, making it very limited as to what you could change for your advertising copy. Now you can keep everything the same, but add more information into the callout to see if it will either improve or diminish your click through rate. The Google algorithm for measuring the success of advertising campaigns will have to be modified in order to incorporate the data regarding the success or failures of the ads that you use with callout extensions.
It's All About Click Through Rate
As all advertisers recognize, as does Google, your CTR is a very important component of your advertising success. Obviously, you have to have a highly converting landing page, and products and services that offer exceptional value, to expect sales from the targeted visitors that click through to your site. However, your CTR, the number of people that actually gets your landing page, is equally important, and with the addition of the callout extensions, you could potentially see a dramatic increase in the number of people that click on your ad and buy what you have to offer.
If you would like to improve your click through rates using the new callouts on Google AdWords, you should take advantage of this new technology that can help you make more money. They will have their latest extension released to the public over the next few weeks, making it even more exciting for individuals that spend the majority of their advertising budget using Google AdWords. Anyone that is serious about generating more money on the web, and has deviated to other forms of advertisement such as Facebook or even Twitter, they now have a new reason to come back to Google to use this brand-new callout interface to help them earn even more money online.
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