18 February 2015

Selling On Trading Stuff Sites

By Katina Brady


Online trading has become popular nowadays. There is greater internet access among population and cost of setting up a selling site is cheaper compared to physical store. This makes trading stuff sites a better option. Setting up a personal ecommerce site is expensive. However, sellers can use established online trading platforms to sell their stuff. These sites allow you to set up your store easily and start selling. One will find many similar products. Thus, a strategy is needed to sell fast on the site.

The seller needs to determine what site to sell his or her stuff. There are tens of site one can choose from. Choosing popular sites is more likely to give better outcomes. One may consider using free sites or paying a small fee on paid sites. Furthermore, one should find out if the site ranks well on the search engine results, the number of sellers on the site and if it is easy to navigate through its pages before selecting one platform. One could also feature products across several platforms.

Your pages should use keywords that buyers use when searching for similar products. Mastering this drives more traffic to your store through results that come naturally from search engines. You may also use keyword marketing options if they are provided by the site to optimize the page and increase visibility.

Include some added service to your product. It may be a quantity discount, free delivery or shipping if one is selling overseas. Customers are always attracted to offers that seem to give more value for their money However, ensure that the cost of the free service is added to the price of the product to avoid hurting your profits. That said, do not over-inflate the price. Since there might be similar products in the same site, check the price ranges and set the price accordingly.

The seller should post quality product images on this site. The clients make decisions on purchase from the images they see. Thus clarity is important. The images should show product details and should be taken from different angles if one does not show all that there is in the product. A white background is desirable but one can just edit any picture and remove the background.

Use caption that sell the product. Tell the visitors that the product is great for them. It caption should be concise and on point. The product features could be highlighted in bullets. The title should be catchy and in standard font. Ensure you show benefits of the products to the visitors.

A video on the products is also a great idea if allowed by the site. It should however be short, informative and funny. It enables a seller to engage better with the visitors and is likely to convert many of them to clients better than captions and images.

There are several payment platforms on these sites ranging from escrow to mobile and online payment options. The seller should pick options that are popular with his target population. Since most clients would review their experience with a seller and the product, quality service is paramount. Disputes should also be resolved promptly with necessarily involving a third party.




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