08 March 2015

(Un)Welcome To The 21St Social Media Century

By Danie Zolezzi


The millennial generation is unique from any generation before it. No other generation has had to grow up in a digital age where "stalking" is more than just a serial killer's form of cat and mouse. Why has it become the norm to hear "I don't know, let's stalk him" in passing conversation.

As a typical millennial, I too am immersed in all thing media and social networks. Finding out every possible detail about someone before even meeting him or her is a common ritual. Today if a piece of information is put out into the world, we feel completely within our right to go out and retrieve it. As consumers, if we are practicing this type of behavior, is it possible that other entities are doing the same with us being their target?

The answer is: absolutely. Companies and organizations pay particular attention to their followers and those that mention and share them on a social network. Companies realize that if there's one thing changing the way people do business it's social media. We live in the "Golden Age of Customer Service" and we can thank the immediacy of social media for that. I have seen many companies do a great job connecting with customers and yet several other organizations completely fail in their networking attempts.

In a recently published Yahoo Finance editorial, titled, "fishbat a Leading Internet Marketing Company, Shares 5 Basic SEO Tips" the social media agency offers some insight in how to navigate through the digital world. The fourth tip in the article was "utilize social media." Many entities from various industries will choose to utilize this type of agency to commandeer their social media presence.

Why is it that our weakest moments always outlive our greatest accomplishments? The public tends to do the same when a company fails. In a BuzzFeed article, titled, "19 Companies That Made Huge Social Media Fails" the editor compiles 19 of the worst flops in corporate social media. Ironically, if someone had been more closely been monitoring the automated posts, the whole situation could have been avoided.- Just remember who might be looking for you while you're innocently stalking your ex-boyfriend's new girlfriend.




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