28 May 2017

Why Should New York Web Design Companies Focus On Load Times?

By Arthur Williams


If you want to know how the quality of websites is measured, you're most likely going to evaluate a litany of components. However, it'd be a lie to say that load times aren't among the most vital. As a matter of fact, in the digital age that we live in today, it's essential that a site loads at a rapid speed. If you'd like to know why this particular component is focused on, here is some food for thought offered by New York web design companies.

New York web design specialists can tell you that load times matter for the sake of SEO. It's important for websites to rank highly on various search engines, but did you know that one of the contributing factors to this is how long a website takes to fully load? To say that slower times result in low rankings would be something of an understatement. However, there's much more that the likes of Avatar New York can tell you about this particular topic.

Another reason to focus on load times is user retention. Did you know that the average person spends only a few seconds on a poorly optimized website before clicking away? This is an example of poor user retention, which can be improved by increasing load times, ensuring that your site kicks into gear faster. When this happens, not only will the aforementioned individual spend more time on your site, but the likelihood of creating business will increase to boot.

Finally, improving your site's load time will result in more traffic being directed to your website. If there's one aspect that yields sales, beyond all else, it has to be traffic. When multiple people visit your site on a regular basis, there's an increased probability that they will invest in the products and services you have to offer. However, the only way that you'll net this traffic is by keeping your site fast and streamlined. Needless to say, this works to your long-term benefit.

Is it any wonder why web designers place considerable focus on how long it takes for their sites to load? You may think that this matters for the sake of user satisfaction alone, but there are various components to take into account beyond that. Contrary to what you might think, this particular endeavor isn't as painstaking as you may think. As a matter of fact, if the proper strategies are implemented, load time improvement is entirely possible.




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