For those that are unfamiliar with typography, it's basically the art of designing and arranging text. What you may not know about this process is that web design companies require it in order to create an array of projects. Typography isn't to be handled lightly, which means that you should be mindful about how it's developed. For the companies in question, here are the biggest do's and don'ts that should be followed.
DO make sure that your work is legible. While it's commendable for website design companies to be creative, it shouldn't come at the expense of legibility. Companies such as Lounge Lizard will tell you that, when it comes to typography, less is definitely more. What this means is that you should make it a point to create type that's legible. Failure to do so will reflect poorly on the sites that you're responsible for.
DON'T underestimate the size of text. As anyone that specializes in typography will tell you, different text sizes come together in order to create a sense of hierarchy. What this means is that each size will possess a different level of importance. For example, if basic-sized text is used for most copy, much larger text can serve as headlines and sub-headers alike. As you'll come to learn, text size serves more than simply cosmetic purposes.
DO consider how closely font styles and brands connect. Another rule of typography is to ensure that font styles and brands are as closely connected as possible. For instance, if the owner of a local burger restaurant wants a new website, he or she may require a new font. For a restaurant that sells burgers, it would make sense for more basic styles to be used. This is just one example, but it should give you a general understanding of why communication is a vital component of typography.
DON'T crowd your font. Lastly, if you're going to get the most out of typography, take advantage of the space that you have. After all, when you pack too much text into a single location, chances are that it can become relatively crowded, making it tough to read. With that said, you should space out your words better so that you won't have to concern yourself with this possibility. You'll be able to get more out of your typography this way.
DO make sure that your work is legible. While it's commendable for website design companies to be creative, it shouldn't come at the expense of legibility. Companies such as Lounge Lizard will tell you that, when it comes to typography, less is definitely more. What this means is that you should make it a point to create type that's legible. Failure to do so will reflect poorly on the sites that you're responsible for.
DON'T underestimate the size of text. As anyone that specializes in typography will tell you, different text sizes come together in order to create a sense of hierarchy. What this means is that each size will possess a different level of importance. For example, if basic-sized text is used for most copy, much larger text can serve as headlines and sub-headers alike. As you'll come to learn, text size serves more than simply cosmetic purposes.
DO consider how closely font styles and brands connect. Another rule of typography is to ensure that font styles and brands are as closely connected as possible. For instance, if the owner of a local burger restaurant wants a new website, he or she may require a new font. For a restaurant that sells burgers, it would make sense for more basic styles to be used. This is just one example, but it should give you a general understanding of why communication is a vital component of typography.
DON'T crowd your font. Lastly, if you're going to get the most out of typography, take advantage of the space that you have. After all, when you pack too much text into a single location, chances are that it can become relatively crowded, making it tough to read. With that said, you should space out your words better so that you won't have to concern yourself with this possibility. You'll be able to get more out of your typography this way.
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