If there's one change that has impacted Long Island SEO, perhaps more than anything else, it would be the rise of mobile platforms. No longer do people have to be at their computers in order to access the Internet. Instead, performing a Google search, looking up something online, or what have you can be done right from one's smartphone. If you'd like to know if mobile matters more to desktop, or vice versa, please read on.
For about a year or so now, search engines have been placing more emphasis on websites that are mobile-friendly. What this means, according to companies like fishbat, is that they should be just as easy to access on smartphones and tablets as they are on desktop computers. Responsive web design has become more important than ever before. It should come as no surprise, then, that a Long Island SEO specialist would offer this service.
The convenience factor of mobile devices like smartphones can't be denied, either. There was once a time when, in order to leave the house, we had to leave the Internet behind until we arrived home. In the mobile age we live in today, however, we can continually access the world's information by simply taking our phones out. To say that this remarkable would be an understatement, but it would be a mistake to say that this outright eliminates the importance of desktop platforms.
Despite what you may think, or have been told, desktop deserves to be the SEO conversation as much as possible. First and foremost, you have to look at customer behavior. If someone researches a product on mobile and eventually makes a purchase on desktop, this is a type of behavior to be addressed. Furthermore, it can be argued that desktop serves to complement mobile platforms and vice versa. In short, desktop isn't going anywhere.
What about bounce rate, which seems to be more positive on desktop platforms than mobile ones? It's important to note - and this goes back to the idea of customer behavior - that one's attention span tends to go longer if they're logged onto a computer. Conversely, smartphones tend to result in more fidgeting, which can hinder one's attention. If you work for a Long Island SEO company, bounce rate will be one of the many details you report on.
For about a year or so now, search engines have been placing more emphasis on websites that are mobile-friendly. What this means, according to companies like fishbat, is that they should be just as easy to access on smartphones and tablets as they are on desktop computers. Responsive web design has become more important than ever before. It should come as no surprise, then, that a Long Island SEO specialist would offer this service.
The convenience factor of mobile devices like smartphones can't be denied, either. There was once a time when, in order to leave the house, we had to leave the Internet behind until we arrived home. In the mobile age we live in today, however, we can continually access the world's information by simply taking our phones out. To say that this remarkable would be an understatement, but it would be a mistake to say that this outright eliminates the importance of desktop platforms.
Despite what you may think, or have been told, desktop deserves to be the SEO conversation as much as possible. First and foremost, you have to look at customer behavior. If someone researches a product on mobile and eventually makes a purchase on desktop, this is a type of behavior to be addressed. Furthermore, it can be argued that desktop serves to complement mobile platforms and vice versa. In short, desktop isn't going anywhere.
What about bounce rate, which seems to be more positive on desktop platforms than mobile ones? It's important to note - and this goes back to the idea of customer behavior - that one's attention span tends to go longer if they're logged onto a computer. Conversely, smartphones tend to result in more fidgeting, which can hinder one's attention. If you work for a Long Island SEO company, bounce rate will be one of the many details you report on.
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