Nonprofit organizations are worth getting involved in, as they focus on causes that many people can agree with. However, the act of starting a nonprofit can be a challenge, especially if the one pursuing it has little experience on the matter. A little research goes a long way, especially when it comes to the development of a website. Here are a few ways that web design companies assist nonprofit, regardless of the goals that the latter strive for.
One of the things that a nonprofit should know, according to names such as Lounge Lizard, is that branding goes a long way. A web design company makes it a point to ensure that the right colors, font styles, and the like are seen on a site. Would a brand like Target, for instance, be as iconic if it didn't have the red target design associated with it? Branding is one of the many important pieces that fit perfectly into the larger website development puzzle.
Another way for a nonprofit site to be built is to keep things as simple as possible. If someone clicks onto your site to learn about the cause that you're championing, such information must be easily accessible. This can be done in a number of ways, depending on the layout. If it's a scrolling site, the mission statement can be what visitors first see. From there, they can scroll down and slowly learn about the cause in question. If such information is difficult to find, the site won't perform as well.
What about mobile-friendliness, which is one of the most important aspects of designing a website? Nonprofits are learned about on a number of devices, but smartphones are becoming increasingly popular in this respect. People are on the move more than ever these days, so it's natural for them to use their phones to go online. They may learn about nonprofits in the process, meaning that building for mobile devices is that much more important.
Lastly, your site should include at least one call to action. What a CTA does, provided it's written and pitched well, is encourage someone to get involved. It could be as simple as clicking on another website, or perhaps you'll want someone to call a number so that they can learn more about becoming part of the team. Whatever the case may be, a nonprofit will benefit from a CTA that others can follow.
One of the things that a nonprofit should know, according to names such as Lounge Lizard, is that branding goes a long way. A web design company makes it a point to ensure that the right colors, font styles, and the like are seen on a site. Would a brand like Target, for instance, be as iconic if it didn't have the red target design associated with it? Branding is one of the many important pieces that fit perfectly into the larger website development puzzle.
Another way for a nonprofit site to be built is to keep things as simple as possible. If someone clicks onto your site to learn about the cause that you're championing, such information must be easily accessible. This can be done in a number of ways, depending on the layout. If it's a scrolling site, the mission statement can be what visitors first see. From there, they can scroll down and slowly learn about the cause in question. If such information is difficult to find, the site won't perform as well.
What about mobile-friendliness, which is one of the most important aspects of designing a website? Nonprofits are learned about on a number of devices, but smartphones are becoming increasingly popular in this respect. People are on the move more than ever these days, so it's natural for them to use their phones to go online. They may learn about nonprofits in the process, meaning that building for mobile devices is that much more important.
Lastly, your site should include at least one call to action. What a CTA does, provided it's written and pitched well, is encourage someone to get involved. It could be as simple as clicking on another website, or perhaps you'll want someone to call a number so that they can learn more about becoming part of the team. Whatever the case may be, a nonprofit will benefit from a CTA that others can follow.
About the Author:
For additional information regarding what web design companies offer, please contact Lounge Lizard.. This article, Can A Nonprofit Benefit From A Website Design Company? is released under a creative commons attribution license.
