08 September 2018

Online Marketing Companies: The Most Important Questions About Rep Management

By Arthur Williams


How likely are you to buy a product if you don't see a good star rating? If it's anything below three stars, chances are that you will turn away and take your business elsewhere. This is one of the many situations where reputation management can come into play, as it can prove useful when administered by online marketing companies across the board. For a better understanding as to what rep management is all about, here are a few questions worth answering.

"What is the definition of reputation management?" If you don't know what this service entails, all you have to know is that it involves correcting or changing information. What this does, in theory, is influence public perception in a positive way. This is one of the many services that an online marketing company can roll out and implement with care. Of course, there is much more to learn about rep management, which is where insight from the likes of www.fishbat.com can come into play.

"What marketing services play into reputation management?" Yes, there are numerous marketing services that play into reputation management of the highest level. One of the most important is content creation, which makes sense given how much of a role it plays in SEO. The higher a piece of positive content ranks, the more that it will help public perception as a whole. This is just one of the services that should be implemented.

"In cases where false, negative reports are seen, what should be done?" Your best bet would be to file a report, which should be easy enough. From there, you'll most likely have to provide evidence that will help your case. Depending on the site where you see a negative report, it could take some time for the removal process to be finalized. If you follow the site's rules, more likely than not, the false report will be taken down.

"What about other negative links? Can I get those taken down?" If you're talking about non-news stories, it can be extremely difficult, if not impossible, to have them removed. As a matter of fact, this lends credence to the adage, "once it's on the Internet, it's there forever." Your best bet would be to have these links pushed down to page 2 and beyond on Google searches. This can be done with the services mentioned earlier, so implement them as soon as possible.




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