How much do you know about search engine optimization? You may know that it has something to do with Google and how websites are supposed to show up online, but the deeper mechanics may be largely unknown. This is where a number of misconceptions arise, which is why a dose of truth is important. When it comes to the biggest misconceptions about Long Island SEO, this is what you should know.
"Keywords should be used in great volume." While this might have been the case five or six years ago, times have changed to the point where quality trumps quantity. What this means is that instead of using the same keywords in each sentence, you should utilize them in a more natural way. Ensure that they're present but able to flow with the content you're providing. This is just one of many tidbits that reputable authorities on marketing like www.fishbat.com can offer.
"It's easy to build or obtain links." This isn't always the case, especially if you wish to build or obtain links of high quality. This can be done in a number of ways, such as getting into contact with third-party websites or creating content for them. You should also know that links and keywords alone won't guarantee SEO results. Other factors such as web design and social media content are influential in their own ways, too.
"What if my industry is competitive? I won't need SEO then." While it's easy to think you shouldn't bother with SEO in a competitive industry, this isn't exactly true. You should still make yourself visible on search engines, which can be done through a number of practices. The implementation of long-tail keywords, which can focus on specific locations and services, could prove beneficial. Since fewer companies will be focused on said keywords, you can get more value out of them in the long run. In other words, SEO is more necessary than you may think.
"SEO is a standalone project." For those that believe SEO is a one-and-done process, think again. It takes time to see progress in terms of rankings, which means that you have to devote yourself to this. It's not enough to make a few routine changes to your website or put out a couple of blog posts. SEO is ongoing and the sooner that you learn this, the sooner that you can get your website seen by as many people as possible.
"Keywords should be used in great volume." While this might have been the case five or six years ago, times have changed to the point where quality trumps quantity. What this means is that instead of using the same keywords in each sentence, you should utilize them in a more natural way. Ensure that they're present but able to flow with the content you're providing. This is just one of many tidbits that reputable authorities on marketing like www.fishbat.com can offer.
"It's easy to build or obtain links." This isn't always the case, especially if you wish to build or obtain links of high quality. This can be done in a number of ways, such as getting into contact with third-party websites or creating content for them. You should also know that links and keywords alone won't guarantee SEO results. Other factors such as web design and social media content are influential in their own ways, too.
"What if my industry is competitive? I won't need SEO then." While it's easy to think you shouldn't bother with SEO in a competitive industry, this isn't exactly true. You should still make yourself visible on search engines, which can be done through a number of practices. The implementation of long-tail keywords, which can focus on specific locations and services, could prove beneficial. Since fewer companies will be focused on said keywords, you can get more value out of them in the long run. In other words, SEO is more necessary than you may think.
"SEO is a standalone project." For those that believe SEO is a one-and-done process, think again. It takes time to see progress in terms of rankings, which means that you have to devote yourself to this. It's not enough to make a few routine changes to your website or put out a couple of blog posts. SEO is ongoing and the sooner that you learn this, the sooner that you can get your website seen by as many people as possible.
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