There is a bevy of techniques that business owners use to get the word out about their products. One of the most common in the world of Long Island advertising is PPC. Also known as pay-per-click, this can be used to create awareness for a number of businesses, regardless of what they specialize in. If you've heard of this term but don't know the specifics, or haven't heard of it at all, here are the questions worth asking.
"What is PPC?" For those that are unaware - and agencies like fishbat can offer greater insight - PPC is a marketing strategy that utilizes ad placements on websites. If a user were to click onto a website and then click on an ad, then the ad's company would pay the website owner. It may seem like a simple process on the surface, but you should know that there is far more to learn about the topic at hand.
"What categories do PPC ads fall into?" There are different categories that, depending on your marketing needs, may prove more useful than others. If you have SEO in mind, then text ads are worth investing in. Not only do they appear at or near the top of the search engine results, but they tend to yield more clicks as well. If your goal is to move product, then PLAs, or product listing ads, are for you. They serve unique purposes, but this doesn't take away from their usefulness.
"Can I focus my PPC efforts?" Yes, it's entirely possible to make said efforts more focused, especially if you're a company owner with numerous products and services to offer. Did you know that, with PPC, you can break down audience groups into more specific categories? What this means is that you're not limited to a single filter. If you're concerned about a lack of freedom, as far as PPC is concerned, this should put your mind at ease.
"What are some of the most common PPC mistakes?" One of the most common is a lack of testing. PPC, not unlike other digital strategies, should be tested beforehand so that you have a clear understanding of how your ads will perform. Another potential misstep is leading users to the wrong pages. Let's say that you're a restaurant owner that has an ad for a menu. It makes sense for the ad in question to lead to the menu page, which means that if it directs the user to the homepage, it creates a lack of consistency. These are just a few common mistakes that you should actively avoid in your PPC endeavors.
"What is PPC?" For those that are unaware - and agencies like fishbat can offer greater insight - PPC is a marketing strategy that utilizes ad placements on websites. If a user were to click onto a website and then click on an ad, then the ad's company would pay the website owner. It may seem like a simple process on the surface, but you should know that there is far more to learn about the topic at hand.
"What categories do PPC ads fall into?" There are different categories that, depending on your marketing needs, may prove more useful than others. If you have SEO in mind, then text ads are worth investing in. Not only do they appear at or near the top of the search engine results, but they tend to yield more clicks as well. If your goal is to move product, then PLAs, or product listing ads, are for you. They serve unique purposes, but this doesn't take away from their usefulness.
"Can I focus my PPC efforts?" Yes, it's entirely possible to make said efforts more focused, especially if you're a company owner with numerous products and services to offer. Did you know that, with PPC, you can break down audience groups into more specific categories? What this means is that you're not limited to a single filter. If you're concerned about a lack of freedom, as far as PPC is concerned, this should put your mind at ease.
"What are some of the most common PPC mistakes?" One of the most common is a lack of testing. PPC, not unlike other digital strategies, should be tested beforehand so that you have a clear understanding of how your ads will perform. Another potential misstep is leading users to the wrong pages. Let's say that you're a restaurant owner that has an ad for a menu. It makes sense for the ad in question to lead to the menu page, which means that if it directs the user to the homepage, it creates a lack of consistency. These are just a few common mistakes that you should actively avoid in your PPC endeavors.
About the Author:
To learn more about pay-per-click services, please contact fishbat.. Also published at Questions About PPC Answered By Long Island Advertising Specialists.
