28 March 2019

Long Island Advertising: The Do's And Don'ts Of Reddit Video

By Arthur Williams


It was recently announced, in their 2010 Year in Review report, that Reddit videos receive 1.4 billion views per month. To say that this is a tremendous statistic would be an understatement, as it indicates a shift toward this type of content on the aforementioned social channel. If you're a business owner, you may be looking to invest in this type of content as well. To go about this, in the right way, here are some Long Island advertising do's and don'ts to consider.

One of the biggest "do's" of video content on Reddit, according to companies like fishbat, is to keep them as short as possible. On social media, there seems to be a preference toward "snack-sized" video content, whether it's designed to entertain, inform, or what have you. Instead of having your content go several minutes, keep them only several seconds long. This will make every video easier to consume, increasing its performance in the process.

Next, keep your video content focused. You shouldn't have your videos deviate from their intended purposes, whether it's to sell products, inform current customers, or what have you. If your content lacks focus, not only on Reddit but any form of social media, it's less likely to perform. The average user is likely to deviate from content if it fails to stay on track, which is another tip that business owners should keep in mind.

With these "do's" in mind, let's discuss a few "don'ts," including blatant advertising. Let's say that you randomly create a thread on a subreddit, talking about your product or service. More likely than not, your thread will either be downvoted or outright removed. The reason for this is that Reddit users, on average, don't like being promoted to. Your video content should be creative, able to showcase your offerings in unique ways.

A lack of genuineness can hurt your Reddit video content, too. There seems to be a shift in the mentality that adults have when it comes to companies they do business with. More often than not, they will gravitate toward establishments that help others or are involved in their communities. This goes back to the aforementioned idea of genuineness, which should be featured in the content that you post on social media, Reddit included.




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