10 May 2019

Long Island SEO: What Are Rich Snippets?

By Arthur Williams


When performing a search on Google, there will be numerous results that will be returned. Among these are known as rich snippets, which you might have seen a time or two, especially if you were searching for a recipe or project to try. Rich snippets are well-known by those in Long Island SEO, but others may be curious as to what they entail. Here is what you should know about them so that you can expand your SEO mindset.

Rich snippets, by definition, are search engine results that provide extra information alongside with URLs and their descriptions. For example, if you were to search for a recipe for strawberry lemonade, you might come across results that offer thumbnail images of the beverage in question. These are known as rich snippets, and it's safe to say that they matter. Reputable authorities on SEO, www.fishbat.com included, will agree.

If you've seen a rich snippet before, you might have noticed a star rating as well. This is what determines the value of a product, recipe, or any other type of result, usually based on the thoughts of users as a collective. Did you know that few users will click on a result if it's less than four stars? Keep this in mind if you're thinking about utilizing rich snippets. The star rating attached to it may determine how many users you attract.

When it comes to the perks of rich snippets, compared to standard search engine results, there are quite a few to mention. First, they provide more information, at least from a visual standpoint. If you search for a recipe, and come up with dozens of results, how will you know which one is the best? Rich snippets, given their visual elements, provide users with insight at the onset. This is a great benefit that those in SEO will be able to highlight.

Rich snippets can improve your click-through rate, too. The more people that click a particular link, the higher its CTR will be. By proxy, this will lead more people to your site, whether the goal is to uncover new information, purchase a product, or ask a question. It's important to get as many people to your site as possible and, just as importantly, ensure that they stick around. Rich snippets go a long way in completing these endeavors.




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