Did you know that "keyword research" is where you need to start each and every project with. Without knowing what exactly is being typed in, you have no starting point for your seo. Once you know what is being searched regularly, you need to pick the keyword phrases that best match your products or services because it they don't match well, traffic will not convert into sales, and then, what's the point of charleston SEO? Go after hyper-specific terms and you will rank well and convert more.
The next important phase of quality SEO is deciding whether to use local qualifiers or not. Does your website have what it takes to rank globally? Is it a large site with many pages filled with quality content? Are you ready to implement a true link building strategy? Do you have a tons of time and a healthy budget to accomplish these goals? If not, considering "local qualifiers" might be a good idea. An example of this would be a Charleston, SC CPA firm deciding whether they could rank globally for "cpa", statewide for "South Carolina CPA" or locally for "Charleston CPA". Remember, 91% of all clicks go to page 1 so if we can't make it there, why bother?
Now we'll talk about writing some keyword rich content for the site. There is a density algorithm for keywords, so, too many and you can be penalized for keyword cramming and not enough and you might not reach your ranking potential. So how many is too many of the same phrase? You are probably safe staying around 5% keyword density. So if you have a hundred words on a certain page, you should have no more than 5 keyword phrases. Remember that your content has to read well to humans as well as Google spiders. So, make sure to read it a few times. One rule to remember is: if you wouldn't say it, don't write it.
One of the important elements of search engine algorithms is the amount of links into a website they find, or, "backlinks". The more quality backlinks you have, the better your score. Search engines like Google see these links to your website as a vote of confidence for you site from another. Especially when these links come from websites that are respected in their industries and categories. So, find the websites that will help you rank higher, How do you do this? There are many free "inbound link checkers" so, find out who the high ranking sites in your category are linked to. Start a blog and write quality content daily, comment on other well written blogs in your industry, Sign up with all of the free directories that offer you a listing, and take advantage of the easy free deals like Craigslist, Squidoo, Yahoo Answers, and Wikipedia.
Let's see if you are ready to ask the right questions of the SEO companies you interview. Now that you have written quality keyword rich content based on research that told you what was being typed into search engines like Google, you decided to dominate local search instead of global, and you have been builing quality links into your site daily, you are ready to hit page 1! Once you do hit page one, your traffic will increase significantly, more leads will come in, and you will make more money! Remember to pay close attention to your analytics and traffic patterns and make adjustments to keywords as needed. Have fun on page one!
The next important phase of quality SEO is deciding whether to use local qualifiers or not. Does your website have what it takes to rank globally? Is it a large site with many pages filled with quality content? Are you ready to implement a true link building strategy? Do you have a tons of time and a healthy budget to accomplish these goals? If not, considering "local qualifiers" might be a good idea. An example of this would be a Charleston, SC CPA firm deciding whether they could rank globally for "cpa", statewide for "South Carolina CPA" or locally for "Charleston CPA". Remember, 91% of all clicks go to page 1 so if we can't make it there, why bother?
Now we'll talk about writing some keyword rich content for the site. There is a density algorithm for keywords, so, too many and you can be penalized for keyword cramming and not enough and you might not reach your ranking potential. So how many is too many of the same phrase? You are probably safe staying around 5% keyword density. So if you have a hundred words on a certain page, you should have no more than 5 keyword phrases. Remember that your content has to read well to humans as well as Google spiders. So, make sure to read it a few times. One rule to remember is: if you wouldn't say it, don't write it.
One of the important elements of search engine algorithms is the amount of links into a website they find, or, "backlinks". The more quality backlinks you have, the better your score. Search engines like Google see these links to your website as a vote of confidence for you site from another. Especially when these links come from websites that are respected in their industries and categories. So, find the websites that will help you rank higher, How do you do this? There are many free "inbound link checkers" so, find out who the high ranking sites in your category are linked to. Start a blog and write quality content daily, comment on other well written blogs in your industry, Sign up with all of the free directories that offer you a listing, and take advantage of the easy free deals like Craigslist, Squidoo, Yahoo Answers, and Wikipedia.
Let's see if you are ready to ask the right questions of the SEO companies you interview. Now that you have written quality keyword rich content based on research that told you what was being typed into search engines like Google, you decided to dominate local search instead of global, and you have been builing quality links into your site daily, you are ready to hit page 1! Once you do hit page one, your traffic will increase significantly, more leads will come in, and you will make more money! Remember to pay close attention to your analytics and traffic patterns and make adjustments to keywords as needed. Have fun on page one!
