23 August 2013

Maximize Your Transactions When Selling Jewelry Online

By Susie Quan


Selling jewelry online can be exciting and a great way to make some extra money. But to really make it worth your time and effort you need to know how best to market your jewelry product. To save you time from doing a lot of research we have put together this handy guide that contains some of the most effective marketing tools.

When updating your website get into the habit of double checking to make sure all of your changes were integrated correctly. You don't want customers to come across any dead links or broken functions. Also always make sure your website is short and sweet and that the customers are satisfied.

Googling PPC ads will show you how to advertise using one of the most popular search engines. After you develop your ad, you'll list it with Google and ensure that potential customers have an obvious area of the ad to click to see your site. You only pay Google if your ad is clicked.

Examining the profitability margin from the online sales is a key. You have to evaluate the profitability score on a continual basis to confirm you are at the right track in connection to your online jewelry business.

Do you want the search results to show your business multiple times? You want to have both inbound and outbound links. You can increase the page views if you have a number of inbound links to the site and outbound links on the pages. The site activity will increase and search engine rankings will improve.

Videos of customers recommending your services can be much more effective than an ordinary sales pitch. You can always ask a satisfied customer to make a business video on his/her behalf or something of similar nature would work well as well.

Customer's need to know you're offering holiday discounts and sales with emails ahead of time. This way they can plan their online shopping accordingly and take advantage of all you have to offer.

If you find it is necessary to use jewelry product descriptions, don't over do it. Be descriptive in nature about the jewelry product but keep in mind that the consumer likely knows what it already is. Tout the jewelry product's functionality but once again-don't go overboard as this will only push away the customer.

The beginning of any business can often be challenging and frustrating. It's important to remember success takes time and you need to be aggressive. Finding new ways to attract customers and researching the dos and don't of a business can help you get ahead.

On your website, make your jewelry simple to navigate. If you are selling many things, divide them into categories. Include a search feature. Make it pretty simple for people to find just what they are looking for.




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