16 September 2013

Easy Methods On Effectively Using Social Media To Market Your Business

By Kyle Reynolds


With the continuing innovations surrounding the Internet, companies need to build a strong online presence in order to succeed. Social media marketing is probably the latest big innovation in marketing. If you want to know how you can best grow your company with these sites, keep reading.

Make links that tie all your social media sites together. Add links to social media sites on your blog, your website, and any social media profile that you own. When setting up your profile on Twitter, make sure to put in the website addresses for your Facebook page and blog. If you link each type of social media you use, your customer audience will grow exponentially.

If Twitter is part of your social marketing plan, write tweets that have interesting, compelling and varied content. Tweet tips or suggestions related to your type of business. People following your tweets need something of substance to latch onto. Pure promotion will come across as spam. So remember to go with a blending approach for the best results.

If you're new to social media marketing, let your current customers know that they can now find you on these sites. Many social media sites will alert all of the follower's connections that they have begun following a new company or person. This is basically free advertising and shouldn't be underestimated. Given the referral nature of this aspect, it is in fact more valuable than traditional advertising.

Offer exclusive deals for social media fans. Give your followers an incentive to buy by giving them exclusive discounts or offering limited edition items with purchase. Try doing a giveaway or contest for your followers. If this is not an idea or SEO tips that would work for you, give them exclusive offers and coupons that are only available to fans and followers. You can make announcements strictly through a social media page.

Consistently keep an attitude of humility in all your social media content. No matter the size or reputation of your company, arrogant or boastful posts will not be taken well. Your customers and followers are what fuel your power, keep this in mind. At the end of the day, your customers are really the deciding factor as to the ultimate success of your business.

Don't just try to sell product on your social media feeds. Post informative stories from other sources within your niche, or create your own original content. You can run contests, post pictures and ask questions. It's highly important that you engage your followers. Instead of focusing on strategic product placement, emphasize the use of your products to interact with others. Get your customers to associate their identity, not their wallet, with your brand.

Run Facebook contests. You want people to feel happy by feeling like they've gained free stuff. Contests can get people excited to visit your site, while still learning about your product. This is also a good opportunity to talk about your latest products.

It is always best to remain humble through your social media messages. If you sound like you're arrogant, you'll end up with a bad reputation and your offensive posts repeated all over the Internet. Remember that your followers and customers have all the control. They're the reason for your success.

All your blog posts should show up on your LinkedIn web page if you have the blog feed. When you post your blog article, it appears automatically as a LinkedIn update. That way, you can make the most of your time and generate maximum exposure because you will have communicated to your blog audience as well as your LinkedIn contacts simultaneously.

As you have seen from the tips in this article, social media provides many opportunities for you to expand your business. These social media sites really help you establish an online presence for your business. It doesn't take a lot of money or an advanced website to generate success with social media marketing.




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