20 June 2015

Achieving Success Through Custom Trade Show Exhibit Design

By Elaine Guthrie


Conventions can tap the target markets attention if executed properly. This can promote awareness that one can convert into leads or sales. Finding the appropriate custom trade show exhibit design is ideal to achieve such result. Assign a team or outsource such task to make sure that every detail is met. Do this at least a month before the actual event to avoid disappointment.

Know your clients to determine what approach you should use for the effort. Play with their curiosity to trigger their interest. Conduct random surveys to collect such data. Use the results in planning and composing the final layout. Incorporate these facts with the theme of your stall to get a good first impression.

Budget plays an important role in securing an effective display. However this should not compromise quality. It should still be functional and flexible despite unexpected turns. Shop around online or simply visit showrooms for good deals. Ask for recommendations if needed. Compare at least two options before executing any plans.

One does need a large space to obtain good results. Make use of your creativity to decorate that space. Utilize every inch to provide room for those marketing materials and guests. Your employees must be able to move around it to ensure faster and efficient transactions.

Decorate the booth in the simplest manner. Note that clients came to be educated not entertained. Make use of eye-catching but informative banners to engage clients. Have brochures ready for distribution and display. Properly stack it on a table top stand or simply assign a staff to hand it out. Providing giveaways is optional. This is useful but you do not need to spend too much on this factor. Check with the event coordinators if they would allow you to use audiovisual appliances. Corporate movies and lively tunes are also effective in drawing attention.

Have the habit of preparing a contingency plan. The success of the exhibit will vary on the satisfaction of your guests. Technical malfunction may occur during the event thus having an alternative approach is highly recommended to avoid clients from feeling burdened or annoyed. Always bring extra materials or equipment to reinforce your employees.

Outsource the task to a local provider. This will lessen the expenses of transporting equipment. Interview their previous clients to determine how efficient they are in handling clients. Their website might contain valuable information regarding the services they provide but you may need to visit their office clarify their policies. Discussing policies with a live person may help you see how considerate they are in handling some concerns that might arise in the future. Give additional credit to companies that are willing to meet halfway to deliver your needs.

Always consider the amount of time it normally takes them to deliver, setup and dismantle the equipment. Note how much they charge for the whole package. Clarify if it would cost extra for additional requests. Also ask if they provide assistance in case the equipment does not function properly. You need a provider that does not mind last minute adjustments. Anything can happen during the event thus they should be willing enough to address it immediately.




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