28 October 2016

Reminiscing On Six Degrees With Long Island Advertising Agencies

By Robert Sutter


Technology comes with its fair share of history, which makes sense. After all, growth is something that we can easily track, even when it comes to the social media websites we use on a routine basis. This brings us to Six Degrees, which is a name that most people might not be familiar with. As you'll come to learn, with the help of Long Island advertising agencies, Six Degrees played its own part in creating social media as we know it today.

If you don't what Six Degrees is, you should know that many people view it as the first social media website to come into existence. As a matter of fact, it predates MySpace, which many people mistakenly call the first. In any event, Six Degrees gained attention when it launched in 1997, in large part due to how it allowed users to create lists of connections, friends and family members alike. While simple by today's standards, a Long Island advertising agency will tell you that it was a tremendous feature during the late 90s.

Companies such as fishbat will tell you that Six Degrees enjoyed a modest amount of success. As a matter of fact, it obtained a few million users, which meant tremendous usage of the feature mentioned earlier. The grown wasn't quite as expansive, though, since not everyone had immediate access to the Internet during that time. Six Degrees also generated more and more spam accounts later on in its life, which didn't exactly help the site in the long run.

It wasn't until 1999 - two years after Six Degrees first launched - that the site was sold. The buyer was YouthStream Media Networks, which purchased the aforementioned social media website for $125 million. One can make the argument that Six Degrees came out during a time when the Internet wasn't exactly robust, which didn't help its growth. This, along with the lack of long-term engagement that the site offered, spelled the end for the site in 2001.

Even though this is more or less a general overview of Six Degrees, you can clearly see why it matters in the grand scheme of social media. Without it, chances are that we wouldn't have the websites we enjoy now. One can make the argument that Six Degrees is archaic by today's standards, which makes sense given the time it launched. Regardless, this site stands as an interesting piece of history that social media buffs might be interested to learn about.




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