02 June 2018

Looking At Long Island SEO In The Technical Sense

By Rob Sutter


Do you think you know everything about search engine optimization? If so, you may want to consider that this field changes on a regular basis. For proof of this, all you have to do is look at Long Island SEO in the technical sense. This includes everything that isn't plainly visible. Nonetheless, this is an important topic to discuss. For a better understanding of what this is all about, here is some useful information for the future.

One of the most important components of technical Long Island SEO is page speed. Simply put, how long does it take for someone to move from one page on your site to another? Generally, if it takes longer than a few seconds for a page to load, there is a strong likelihood that the visitor will click away, potentially to never come back. This is just one of the many areas of SEO that companies like fishbat can hone in on and perfect.

Another technical aspect of SEO is mobile-friendliness. While it's common knowledge among marketers that this negatively affects search engine rankings, it can hurt the user experience as well. If you visit a site on your phone, and it shows up exactly how it would on a traditional computer, it would be considerably more difficult to read. Due to the poor optimization of the site, you probably wouldn't be on it for much longer.

Duplicate content is another area to set your focus on. While it's been said that almost everything has been done already, this doesn't mean that less effort should be put into content creation. As a matter of fact, by making your website content more unique, your site stands a lesser chance of being penalized. Instead of outright plagiarizing the content you see online, put in the research so that you can provide your site with better material.

If you want to talk about the most important technical aspects of SEO, links should be noted. One of the reasons for this is that if they're broken, users will be lead to error pages. Not only does this hurt rankings, as covered earlier, but the user will have to wait in order to arrive at their destination. To make the user experience better, development will have to be done to correct these links, thereby reducing or outright eliminating the number of redirects.




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