20 February 2019

Long Island SEO: The Differences Between Page And Domain Authority

By Arthur Williams


Unless you're deeply involved in Long Island SEO, there are various topics that may seem alien to you. The comparisons between domain authority and page authority are included under this umbrella, and you may think that they are interchangeable. Despite their similarities, they have more differences, which should be touched on. Here is what you should know about domain and page authority, in addition to their impact on SEO in general.

According to reputable authorities on marketing, www.fishbat.com included, page authority refers to a score that determines how well a specific webpage, not the entirety of the site it belongs to, ranks. The higher a page's PA, the higher that it will rank for certain search terms. The terms in question should relate to the content of the page, which goes without saying, or else it doesn't stand a chance of showing up for users.

If you'd like to know what the strength of an entire website is, you'll want to look at its domain authority, or DA. Not only does a higher DA tend to result in better SEO performance, but its determined based on numerous factors. Everything from a website's size to the amount of traffic it generates should be accounted for. While it probably goes without saying, if a website sees positive growth, its DA will be higher.

The differences between page authority and domain authority are apparent, but they are similar in the sense that they can be improved in the same ways. These include, but aren't limited to, high-quality content creation, smart web design, and positive social media activity. With these methods, PA and DA improvements will occur. You will also see a considerable boost to your SEO efforts, rendering them more effective.

Now that you have a good understanding of both page and domain authority, you may want to know which one should be seen as a higher priority. While both are essential to your SEO efforts, domain authority remains most important. After all, it encompasses more of your brand and serves as a long-term endeavor that, in theory, will produce better results. Nonetheless, it makes sense to build upon both in the future.




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