03 May 2019

Website Crawlability Tips That Enhance Long Island SEO

By Arthur Williams


Just because a website provides solid information or offers high-quality products doesn't necessarily mean that it will rank in search. Anyone that specializes in Long Island SEO will agree, as crawlability may be an issue. If search engines cannot accurately read your site, then it's unable to rank for the various keywords you have in mind. To improve your site's crawlability, here are a few methods that you would be wise to carry out.

A website's inability to be crawled is likely due to technical problems. According to companies such as fishbat, one of the biggest culprits is a lack of text. While your site may be rich with visual content, such as images and videos, it needs text in order to be accurately read by search engines. Not only should content be present, but images and videos should come with their own text tags as well. These are just a few steps to take toward greater crawlability.

Another way to make your site more crawlable is to increase its speed. Granted, this may not be easily done if you don't have a sizable budget, but there are a few ways to help yourself. First, be mindful of any links that lead to error or otherwise broken pages. Second, reduce the amount of visual content on each page so that it doesn't take as long to load. By following these steps, you will notice a considerable improvement in your site's performance.

Duplicate content can have a serious impact on your site's crawlability, too. When a search engine depicts content that either repeats or is directly ripped from another platform, it won't place the website at a high level. If anything, your site will be more difficult to be found, even for keywords that have been targeted for years. By removing duplicate content, your site will become that much easier for search engines to read.

When it comes to the ways to make websites more crawlable, these are the methods that you should take into consideration. By doing so, you will start to see your site appear on different search engines, which is a tremendous achievement, to say the least. However, SEO goes far beyond bragging rights. When your site is seen by a high volume of people, you will be able to grow your business, provided your site is optimized for this purpose.




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