05 May 2012

Learn Which Paid Advertising Is Better Google Or Yahoo

By Eugene Yeng


Lots of people have turned to the internet to make money. Effectively marketing your merchandise on the internet is the key to your success. There are several techniques that do a fair job but the method that is proving to be the best is pay per click advertising. At the top of the list of search engines are Google and Yahoo. This is were you might want to start to find out which paid advertising is better, Google AdWords or Yahoo Pay Per Click.

Although Google is the largest and most competitive search engine, it is important to try Yahoo to compare the advantages of each. The aim is to get more conversions and spend less money for advertising, so researching to find the system that will work best for you is important. If you find that the one you choose is not working out well, you can simply stop using it and switch to another system.

A pay per click, or PPC, AdWords is a program developed by Google that allows you to place ads that will appear when specific keywords are searched. Each time someone clicks on your ad you will be charged a fee. The aim is to have the clicks equal a sale that will compensate you for the fee you pay for the click. Google has a tool that helps you pick keywords and phrases that are most searched to increase traffic on your site.

Google AdWords allows advertisers to run ads constantly for a very low cost. Additionally, very specific advertisements about a particular product can be placed that will reduce the fee even more. With AdWords, your advertisements will be visible in the search results, on related web pages, or both.

With Yahoo PPC, specific ads are also used to increase traffic to your web site and improve the sales of your services and products. As with Google, there is a tool that can be used to generate keywords that are searched the most, and a fee is charged only when someone clicks an ad.

The Yahoo system also drives targeted traffic to your site because of the use of keywords particular to your product and services, and your web site. The potential for increased sales is comparable to AdWords since the people who land on the site have specifically searched for what you are selling.

Yahoo PPC also offers the opportunity to set a budget amount that you want to spend each day. Also, there is a conversion tracker that will provide a look at the traffic to your site is converted to sales. Yahoo PPC places your site at the tops of the Yahoo search results page as well as a number of others.

With both systems, the important thing to remember is that choosing effective keywords and phrases that relate to your services or products, will target the right audience. With PPC your site gets immediate exposure that translates to profit. To discover which paid advertising is better Google AdWords or Yahoo Pay Per Click, conduct some research and then give each one a try to find the one that works best for you. Find out more on Google Adwords Management service at Malaysia Web Design and Development




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