Imagine if all of your new customers came from referrals, and you didn't have to spend any money at all on advertising. And since referrals are usually much better to work with, buy at higher price points, and complain less, it would also make your business much more fun to be in and more profitable as well. So let's cut to the chase right now and discuss one of the best ways to get lots of referrals - Offer incentives to customers who refer their family and friends to your business. This really is a great way to get other people excited about helping your business grow.
It's also a very easy thing to get started with. Just contact your customers throughout the year and tell them that if they'll send you two referrals, you will a 20-50% discount on one of your products or services, as long as the referrals become customers. Since the lifetime value of a new customer can be hundreds or thousands of dollars, this referral generation technique be worth lots of money to you.
So for most businesses, it's certainly worth giving away a percentage of your profits to a loyal customer on the front end, in order to make a lot more money in the long term. This method works really well because of the self-interest of your customers (which we all have and is not a bad thing), and could help you to grow your business many times over, and your clients love you for doing it.
Or here's another example...
If your customers are really excited or happy after they've purchased something from you (which is very common when people buy something they've wanted for a while), this is the perfect time to ask them for some referrals before they leave your store or business. You might print up a form and say something to them like -
"Hey Peter, it's great to see you're happy about buying your new piano. I was wondering if you know anyone else who would like to have the same benefits as you do with your beautiful new Yamaha CX? Who else would also enjoy the benefits and advantages of a piano just like the one you've purchased?"
After you ask the question, help your customers remember who they know in their business or personal lives, at their church or in their city who could appreciate or benefit from buying that same product. Most business owners don't understand how motivated and excited their customers get after they've bought something they really wanted. And people also need to get confirmation from somebody they know and/or trust to confirm they've made a good decision.
One of the best forms of confirmation you can give to a customer is the opportunity for them to give the same benefits to somebody else they know who's important to them. When you do this, your customers will thank you for it. So how could you use this referral generating idea in your business?
To sum up, you could use a basic and inexpensive referral system like this to double the number of customers you generate for your business, starting today. It's very easy to do, costs you practically nothing, saves a fortune on advertising, and all you have to do is make a small change to the words you say to your happy customers when each transaction is being completed. It really is that simple.
It's also a very easy thing to get started with. Just contact your customers throughout the year and tell them that if they'll send you two referrals, you will a 20-50% discount on one of your products or services, as long as the referrals become customers. Since the lifetime value of a new customer can be hundreds or thousands of dollars, this referral generation technique be worth lots of money to you.
So for most businesses, it's certainly worth giving away a percentage of your profits to a loyal customer on the front end, in order to make a lot more money in the long term. This method works really well because of the self-interest of your customers (which we all have and is not a bad thing), and could help you to grow your business many times over, and your clients love you for doing it.
Or here's another example...
If your customers are really excited or happy after they've purchased something from you (which is very common when people buy something they've wanted for a while), this is the perfect time to ask them for some referrals before they leave your store or business. You might print up a form and say something to them like -
"Hey Peter, it's great to see you're happy about buying your new piano. I was wondering if you know anyone else who would like to have the same benefits as you do with your beautiful new Yamaha CX? Who else would also enjoy the benefits and advantages of a piano just like the one you've purchased?"
After you ask the question, help your customers remember who they know in their business or personal lives, at their church or in their city who could appreciate or benefit from buying that same product. Most business owners don't understand how motivated and excited their customers get after they've bought something they really wanted. And people also need to get confirmation from somebody they know and/or trust to confirm they've made a good decision.
One of the best forms of confirmation you can give to a customer is the opportunity for them to give the same benefits to somebody else they know who's important to them. When you do this, your customers will thank you for it. So how could you use this referral generating idea in your business?
To sum up, you could use a basic and inexpensive referral system like this to double the number of customers you generate for your business, starting today. It's very easy to do, costs you practically nothing, saves a fortune on advertising, and all you have to do is make a small change to the words you say to your happy customers when each transaction is being completed. It really is that simple.
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