12 July 2013

The Right Way To Sell Shades And Manage Your Business

By Abraham Lowe


If your online shade store is not producing the income that you want, then you should take a little bit of time and read this article. If should help answer any questions you have about your business, and you can start to improve your methods immediately. Don't sit back and let your online shade store rot, get the information you need!

It is very important that your website is totally free of broken links, which irritates the customers and reject the traffic. It is even justified if you remove the page temporarily, so you can replace it with another page that has no broken links, or remove link completely, until page is restored.

To have a satisfying experience, the shopper should have few options to proceed further with the purchase. You can provide buttons directing the customer through a purchase, a link to your email for answering questions, or link to request a quote for a service to be provided by you.

Social media is a very powerful tool in marketing and should not be underestimated. Social networking allows information to be passed around very easily. Get your fans and followers interested in your site. Have a page they can subscribe to that updates them every time you post comments and offers. This will allow them to spread the word about your store to friends and family. This is a good way for you to get the word out about price cuts and sales and could get you some new customers.

Do not use keywords that yield so many results; they make it harder for your site to get noticed. The good ones are those that yield average results and get you the level of traffic you need to make your shade product viable online.

It is recommended to use a quality online escrow service like Alipay. Until the sale is finalized, the payments of your customer are safe in the escrow fund. Escrow terms and conditions must, of course, be accepted by both buyer and the seller.

When using key wards to attract traffic, be aware that using the most popular words may not be the best option as these are used by millions of other businesses so your site will end up lost in a sea of search results. Using less popular key words may give you higher chances of making it to the top of the search results.

You can make money during the 'after holiday' period also. Once the holiday sale is over, you can offer special discounts on all you unsold seasonal stock. Go for fresh stock at the beginning of every New Year or holiday season, so that your regular customers are aware that new offers would be around the corner at the right time.

Profit planning is important to run a successful business. You should keep an eye on the profit margin and use it to study the level of your sales. If the margin loaded is high, resulting in lower sales of a particular shade product, make small adjustments in the margin and you can see the volume of sales picking up for that shade product.




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