17 August 2013

A Seller's Guide To Marketing Apparel Online

By Joe Smith


Having your own online clothing business has a lot of pros like flexibility and working from home, however without a proper business plan in place it won't be profitable. Our article below lists tips and tricks to take into consideration when setting up your business plans to make sure you're profitable.

Putting out a well designed catalogue for your apparel can do wonders. Hiring a professional to work with you on how to put the catalogue together to best display your apparel product can result in a 35-40% increase in sales just from having this resource available to your customers.

Don't neglect forums. There is a web forum for just about anything you can imagine. If you have someone participate regularly on a forum with a link in your signature it's going to increase traffic. The more your shop is exposed the more you sell. The more you sell the more you'll earn.

It will not cost you a dime to have your website appear in several of the systems available for searching online. There is a set of criteria for appearing in the search systems. You will be visible in searches if your store meets the set criteria. Traffic will increase by appearing in these results.

Keep the design simple and clean. Provide your visitors with information, or path to the information or resources you know they are looking for. Include business phone numbers on every page of your site. Incorporate Trust icons like awards and associations, testimonials and reviews to build trust with your website visitors and customers.

Design your site in such a way that it has a wow effect on your visitors. The first impression that visitors get will determine whether they will stick around long enough to make a purchase or not. The site should be eye catching and intriguing enough to hold the attention of your visitors.

Add a group sharing network where people can just chat. Free webinars or guest postings that offer how-to suggestions will attract more visitors. Give the group a name that will attract people with similar interests. Ask them to spread the word to their family and friends.

Credit card is often the preferred method for online payments. Make sure that you are extra diligent when accepting this form of payment by verifying the information and security code on each transaction. This is the only way to protect yourself against credit card fraud.

Navigation of your site is the key to keeping your customers. Due to the number of competitive sites online, customers will exit your site whenever they end up with a deadline and most of them will never return. So keep the navigation simple and make sure that all the links are working and leads to the correct places.

Special discounts and free shipping are great incentives to draw new customers into your online apparel store. Also advertising through your social media links will help spread the word. New businesses need all the help they can get.




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