03 February 2014

Notable Youtube Video Marketing Trends You Should Use

By Adam Hajj


Video marketing has been productive over the years, and YouTube has dominated the list once again. Many people today use YouTube for visual advertisements in the form of videos, while others only upload the video clips to attract viewers and traffic into their websites.



If you are able to tap into this audience, using the right video marketing technique, you will be able to capitalize on the viewers, and potentially earn more money than ever before. In this article, we will look at notable YouTube video marketing trends that you should consider using for your business.

Since its acquisition by Google a couple years ago, people finally realize how important video is for all types of marketing. Whether you are selling a physical product that is shipped using FedEx or regular mail, or if you have a downloadable product that people can purchase after visiting your website, the use of video to generate targeted traffic to your products and offers is simply one of the easiest marketing strategies that can be implemented today.

Although video marketing today is based on the richness of content in it, user views and comments also affect rankings. Google has once again reviewed the comments section such that, only relevant and positive comments are displayed first, unlike displaying the most recent ones. Most people read through reviews before they can make a decision about following a link, meaning its productivity has increased.

Videos can be embedded on many sites these days, networking the content with all other aspects of your business web. This makes these videos much more noticeable and effective. On top of this mobile Internet access and technological innovations have people streaming videos no matter if they are at home or sitting at the car wash.

The main aim of doing this is to increase visibility in these overly crowded sites. Facebook for example has millions of users, and sharing a YouTube clip within the same increases visibility by a huge margin. This has contributed to the success rate YouTube is receiving to date. Other marketing trends include retagging, and clip captioning too.




About the Author: