Businesses all have to keep up with changes in the modern world if they are going to continue to be successful, and that is especially true of the fast-paced online marketplace. If you want your business to see an increase in sales in 2014, then one of the most effective strategies is to continually monitor the performance of your website.
If you are a business owner, you may have heard of the Pareto principle, also known as the "eighty/twenty rule". The Pareto principle suggests that eighty percent of results comes from just twenty percent of your efforts - in an online marketplace, that translates as 80 percent of your sales comes from 20 percent of your loyal customers. One of the best ways to keep in touch with these loyal customers, thereby increasing your opportunities to sell to them, is to build an email list.
Although you can buy email lists, it is much better if you can build a list yourself. People who have used your services or are interested in your business, and who chose to opt into your email list themselves, are far more responsive to marketing efforts. There are three great ways to get people to subscribe to an email list.
2. Fresh content creation and marketing: Content marketing has continued to take relevance for online presence and marketing tactics. This has however changed a bit especially for search engines because longer articles are more relevant today than shorter ones. This means everyone needs to adopt creation of longer, more informative and relevant content in the websites to remain relevant too.
Look at metrics to see what is providing the best user engagement. This could be stats for how long a visitor remains on a webpage, or it could be the interest a video generates. In modern business social media is important too, so pay close attention to how potential customers are interacting with your company through these means. Constant monitoring is the key to identifying areas of strength and weakness in an online business.
If you are a business owner, you may have heard of the Pareto principle, also known as the "eighty/twenty rule". The Pareto principle suggests that eighty percent of results comes from just twenty percent of your efforts - in an online marketplace, that translates as 80 percent of your sales comes from 20 percent of your loyal customers. One of the best ways to keep in touch with these loyal customers, thereby increasing your opportunities to sell to them, is to build an email list.
Although you can buy email lists, it is much better if you can build a list yourself. People who have used your services or are interested in your business, and who chose to opt into your email list themselves, are far more responsive to marketing efforts. There are three great ways to get people to subscribe to an email list.
2. Fresh content creation and marketing: Content marketing has continued to take relevance for online presence and marketing tactics. This has however changed a bit especially for search engines because longer articles are more relevant today than shorter ones. This means everyone needs to adopt creation of longer, more informative and relevant content in the websites to remain relevant too.
Look at metrics to see what is providing the best user engagement. This could be stats for how long a visitor remains on a webpage, or it could be the interest a video generates. In modern business social media is important too, so pay close attention to how potential customers are interacting with your company through these means. Constant monitoring is the key to identifying areas of strength and weakness in an online business.
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