If you have not noticed it, Google is slowly taking over the world. As of now I own three Google devices. I own a Google Chromebook, A Nexus 5 phone and a Nexus 7 tablet. I use Google to create word documents, power point, I store all my business ideas in the Google cloud, I use Google for my email client and I watch videos everyday on Youtube, which Google owns.
With the Google Shopping Campaign program, you can create product listings that will appear on Google's organic search. What are the advantages of using this ad format? If you own a website that sells physical products, you could get more visitors to your website. It's no secret that between text ads and product listings, the latter converts better. And while most people are blind to banners, people are actually drawn to products listing.
If you have done any shopping on the internet, then you have seen google's shopping results at the top of your screen when you search for a product. Google has the advantage of having access to every site on the internet, with this power Google is able to find you almost any product at the best price.
I'm not really talking about search results but more how Google has it's own shopping section where they group stores and products and show you various sites and stores that have the products that you are looking for. I find that this is a great way to find a great deal and automatically do some comparison shopping.
The Google Shopping Campaign Program was launched in October 2013. The jury is still out on whether they work or not because it's relatively new. But if you sell physical products, you should try it. Make sure to read the instructions carefully though. Otherwise, you might end up with unwanted surprises.
With the Google Shopping Campaign program, you can create product listings that will appear on Google's organic search. What are the advantages of using this ad format? If you own a website that sells physical products, you could get more visitors to your website. It's no secret that between text ads and product listings, the latter converts better. And while most people are blind to banners, people are actually drawn to products listing.
If you have done any shopping on the internet, then you have seen google's shopping results at the top of your screen when you search for a product. Google has the advantage of having access to every site on the internet, with this power Google is able to find you almost any product at the best price.
I'm not really talking about search results but more how Google has it's own shopping section where they group stores and products and show you various sites and stores that have the products that you are looking for. I find that this is a great way to find a great deal and automatically do some comparison shopping.
The Google Shopping Campaign Program was launched in October 2013. The jury is still out on whether they work or not because it's relatively new. But if you sell physical products, you should try it. Make sure to read the instructions carefully though. Otherwise, you might end up with unwanted surprises.
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