25 May 2014

Facebook App Links Allow Deep Links Between Mobile Apps

By Ahmad Faisal


Anyone that does online advertising, especially when trying to generate organic traffic, understands the importance of getting as many back links as possible. Backlinks are the lifeblood of any business online, especially when trying to rank high on the search engines.



The way that Google and other search engines rank websites is by popularity, using a number of different variables. Some of these come from links from different IP addresses on different websites, and also from social media signals. Apps that you use on your phone have, up until recently, simply been a great way to earn revenue by the sale of the apps. Now, there is a Facebook app that allows you to do deep links between mobile apps, allowing you to get more attention to the products that you are selling online.

Facebook's Developer Event

At the F8, it was announced that Facebook has an initiative called App Links. Like many of the applications that they make available, they are open source, allowing developers to use their magic to further improve the app that has been released. One of their latest ones will actually mimic how linking is done, however it will do so across the PC Web. This also incorporates certain cross platform advertising solutions that connect Web content with mobile phones. By using tags defined in a registry, each target platform has specific types of data that will create the deep linking that will generate extra visitors. It is an improvement on app-based mobile development that is leaps and bounds above all of the other apps and marketing strategies related to applications that have been released in recent years.

If you have a business, and you would like to tap into mobile traffic, this is the next away to start connecting with PC users, and cellular phone users, driving more traffic to your products and services.

There are many reasons that the latest announcement from Facebook in regard to the app links initiative have become the focus of many that market on the Internet today. Having the ability to link anywhere on your mobile phone is something that has been possible, but not that easy to do. If you have done linking on the Web, boosting your position on the search engines, is all about getting links back to your site are the more links that you have, the easier it is for people all over the world to find what you have to offer.




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