YouTube video advertising system has been available since 2010, and while it has always been an efficient and effective way of generating targeted, opt-in views for video advertisements, the user interface and targeting options have, until recently, been a little confusing for many advertisers. That's why, on April 15th, Google updated the system to offer better and more flexible targeting options.
Before the rollout, Google made some small improvements to the system, such as removing in-slate ads from videos that were greater than ten minutes in length. As part of the TrueView rollout it reduced the number of ad formats that it offered to just two, merging the TrueView in-search ad option with its other old thumbnail ad option.
Under the new ad system, there are just two kinds of ads - TrueView in-stream and TrueView in-display. The old in-search ads are considered to be a part of in-display, and will use the same creative assets. All advertisers have to do is tell Google where they want the ad to run, and what targeting options they want to use for it. Ads can be managed at the campaign level, so setting up multiple advertisements is not a lot of work.
In-display ads are charged based on cost-per-view, while in-stream ads are run as a pre-roll before normal videos. Advertisers will not be charged for their ad being shown if the user skips the ads within the first few seconds. Views are counted only if the user watches the ad in its entirety (for short ads) or for more than 30 seconds for longer ads.
These format changes in ads and how they are targeted, were implemented since the 15th of April, so advertisers will have to select on which network they would like to display their ads, these can be on YouTube, YouTube search or Google Display Network at campaign level.
Before the rollout, Google made some small improvements to the system, such as removing in-slate ads from videos that were greater than ten minutes in length. As part of the TrueView rollout it reduced the number of ad formats that it offered to just two, merging the TrueView in-search ad option with its other old thumbnail ad option.
Under the new ad system, there are just two kinds of ads - TrueView in-stream and TrueView in-display. The old in-search ads are considered to be a part of in-display, and will use the same creative assets. All advertisers have to do is tell Google where they want the ad to run, and what targeting options they want to use for it. Ads can be managed at the campaign level, so setting up multiple advertisements is not a lot of work.
In-display ads are charged based on cost-per-view, while in-stream ads are run as a pre-roll before normal videos. Advertisers will not be charged for their ad being shown if the user skips the ads within the first few seconds. Views are counted only if the user watches the ad in its entirety (for short ads) or for more than 30 seconds for longer ads.
These format changes in ads and how they are targeted, were implemented since the 15th of April, so advertisers will have to select on which network they would like to display their ads, these can be on YouTube, YouTube search or Google Display Network at campaign level.
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