Tumblr is a unique social media platform for numerous reasons. Not only does it focus on microblogging, which falls between short and long-form written content, but the audience the platform in question draws is considerably younger than the audiences others bring in. For reasons like these, a Long Island advertising agency may want to know how they can advertise on Tumblr. Here are a few do's and don'ts that will help get you started.
DO present yourself as a content specialist or creator. When it comes to Tumblr, "content is king" couldn't be truer. Everything from blog posts and fiction to videos and GIF sets are all the rage on this site, which means that content plays a bigger role than the type of marketing lingo you can spout. By focusing on the material that users want, you'll find advertising on this platform to be considerably easier. Reputable agencies like fishbat will say the same.
DON'T forget to use tags. Also known as hashtags, tags are among the most critical features on Tumblr. With these, you can make your content searchable, meaning that users will be more likely to find it. Make sure that the tags you use not only relate to your content, but the products and services that you have to offer. If you include irrelevant tags, it'll be needlessly difficult to gain traction. This is another rule of Tumblr that any online marketing company can provide.
DO respond to the asks you're given. "Asks," for those not in the Tumblr know, is the term used to describe direct messages that blogs receive from users. If you're planning on promoting yourself on this page, you should respond to these asks as they come in. This will be able to bring additional content to your Tumblr. Furthermore, it acts as a form of customer service, which means that you may be able to increase your user base.
DON'T forget to check the competition. Do you feel like you're not seeing much success on Tumblr, but your competition is? In this scenario, it would make sense to evaluate the competition, seeing what they have to offer. You shouldn't emulate everything that they do, but instead focus on their strengths. This will allow you to work on your weaknesses, thereby enhancing your presence on this social media platform.
DO present yourself as a content specialist or creator. When it comes to Tumblr, "content is king" couldn't be truer. Everything from blog posts and fiction to videos and GIF sets are all the rage on this site, which means that content plays a bigger role than the type of marketing lingo you can spout. By focusing on the material that users want, you'll find advertising on this platform to be considerably easier. Reputable agencies like fishbat will say the same.
DON'T forget to use tags. Also known as hashtags, tags are among the most critical features on Tumblr. With these, you can make your content searchable, meaning that users will be more likely to find it. Make sure that the tags you use not only relate to your content, but the products and services that you have to offer. If you include irrelevant tags, it'll be needlessly difficult to gain traction. This is another rule of Tumblr that any online marketing company can provide.
DO respond to the asks you're given. "Asks," for those not in the Tumblr know, is the term used to describe direct messages that blogs receive from users. If you're planning on promoting yourself on this page, you should respond to these asks as they come in. This will be able to bring additional content to your Tumblr. Furthermore, it acts as a form of customer service, which means that you may be able to increase your user base.
DON'T forget to check the competition. Do you feel like you're not seeing much success on Tumblr, but your competition is? In this scenario, it would make sense to evaluate the competition, seeing what they have to offer. You shouldn't emulate everything that they do, but instead focus on their strengths. This will allow you to work on your weaknesses, thereby enhancing your presence on this social media platform.
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