These days, there are many ways to drive sales. Right now, companies of all sizes are navigating their way around digital marketing techniques and social media profiles. While this may be the tool to increase sales or improve engagement, those with a brick and mortar operation need to consider the basics. For instance, name tags for employees are best when it comes to positive customer interaction.
While this may seem minor, it actually can go a long way when staff is in communication with the public and others in different departments. At one time, storefronts would go out of their way to have employees wear badges shaped like the company logo or mascot. Even though this may have been a nice visual, some of these were so distracting that they defeated the purpose.
Although assessments by outside companies normally come from headquarters, it is one good reason for management to enforce this rule at all times. These assessment agents, also known as mystery shoppers, are required to look at several details within a hospitality or retail operation. One of the main things they will note is whether an employee was wearing a badge or name tag while on the job.
In many of these situations, if employees cannot be easily identified by a badge or tag, then this can be problematic. For stores that do not require an employee uniform, no identification can mean lost sales. Not having a visible tag can also hurt when it comes to using social media for marketing purposes.
Businesses who are active on social media may overlook one area that can either increase sales or make people hesitant to visit. Consumer review sites are very detailed, as posters can upload images to support any claims made, whether they are good or bad. Although the management can reach out directly to those who post a negative comment to resolve the issue, they cannot alter reviews directly.
Review sites give the greatest incentive for staff to deliver the best customer service possible. Even though some people will use these to rant, customers are more than happy to mention someone that has given them exceptional customer service. When someone sees their name attached to a positive review, it can do a lot for the company as well as employee morale.
Even if inspections are done within a company, it helps to know names at all times. One thing that has changed greatly in recent are immigrants who may have a lengthy or hard to pronounce the first name. Giving them a badge with a shortened version or nickname makes communication easier for all who may come in contact with the individual.
Identification tags can also be of use at professional gatherings where others in a particular industry are likely to network. Knowing a name is a nice opener and it is a lot less expensive than handing out a business card at random. By knowing a name and title as indicated on a badge, this point of contact may lead to new business opportunities.
While this may seem minor, it actually can go a long way when staff is in communication with the public and others in different departments. At one time, storefronts would go out of their way to have employees wear badges shaped like the company logo or mascot. Even though this may have been a nice visual, some of these were so distracting that they defeated the purpose.
Although assessments by outside companies normally come from headquarters, it is one good reason for management to enforce this rule at all times. These assessment agents, also known as mystery shoppers, are required to look at several details within a hospitality or retail operation. One of the main things they will note is whether an employee was wearing a badge or name tag while on the job.
In many of these situations, if employees cannot be easily identified by a badge or tag, then this can be problematic. For stores that do not require an employee uniform, no identification can mean lost sales. Not having a visible tag can also hurt when it comes to using social media for marketing purposes.
Businesses who are active on social media may overlook one area that can either increase sales or make people hesitant to visit. Consumer review sites are very detailed, as posters can upload images to support any claims made, whether they are good or bad. Although the management can reach out directly to those who post a negative comment to resolve the issue, they cannot alter reviews directly.
Review sites give the greatest incentive for staff to deliver the best customer service possible. Even though some people will use these to rant, customers are more than happy to mention someone that has given them exceptional customer service. When someone sees their name attached to a positive review, it can do a lot for the company as well as employee morale.
Even if inspections are done within a company, it helps to know names at all times. One thing that has changed greatly in recent are immigrants who may have a lengthy or hard to pronounce the first name. Giving them a badge with a shortened version or nickname makes communication easier for all who may come in contact with the individual.
Identification tags can also be of use at professional gatherings where others in a particular industry are likely to network. Knowing a name is a nice opener and it is a lot less expensive than handing out a business card at random. By knowing a name and title as indicated on a badge, this point of contact may lead to new business opportunities.
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