Videos on LinkedIn have been shown to drive more engagement than text posts, which speaks volumes about the importance of the former. Despite the fact that this social media network has made strides in making video production and posting easier, there are many users that don't know how to go about this. Fortunately, such an endeavor isn't as difficult as it appears. Here are a few qualities that LinkedIn videos should have to achieve Long Island advertising success.
Brief - If you're serious about posting videos on LinkedIn, keep them brief. One of the most common concerns when it comes to content sharing is losing the attention of others. Videos will entice people to learn more, but usually the content that's short in length performs better. This applies to not only LinkedIn but social media in general. Reputable firms such as fishbat will tell you the same.
Content-Rich - Just because your LinkedIn videos are short, though, doesn't mean that they should lack content. In fact, they should still provide value to your audience. The value in question can come in the form of vital information. Perhaps it's a matter of self-help advice that you'd like to provide. Whatever the case may be, when content is front and center, it's a given that your videos on LinkedIn will perform that much more effectively.
Steady - Another quality that LinkedIn videos should possess is steadiness. When you start recording with a specific orientation, either horizontally or vertically, stick with this throughout the video. If you decide to suddenly switch between them, your videos will feel inconsistent, meaning that they'll be less likely to be viewed. The steadier the videos in question are, the better they are expected to perform.
Timely - What if your LinkedIn videos still aren't performing, even with the previous steps being followed? It could be an issue of timing, as you might not have published your video at the right moment. Let's say that a news story breaks that relates to your industry. In this case, you'll want to get the video out the day of the story in question. This will increase the engagement your content sees more than if it were posted a few days afterward.
Brief - If you're serious about posting videos on LinkedIn, keep them brief. One of the most common concerns when it comes to content sharing is losing the attention of others. Videos will entice people to learn more, but usually the content that's short in length performs better. This applies to not only LinkedIn but social media in general. Reputable firms such as fishbat will tell you the same.
Content-Rich - Just because your LinkedIn videos are short, though, doesn't mean that they should lack content. In fact, they should still provide value to your audience. The value in question can come in the form of vital information. Perhaps it's a matter of self-help advice that you'd like to provide. Whatever the case may be, when content is front and center, it's a given that your videos on LinkedIn will perform that much more effectively.
Steady - Another quality that LinkedIn videos should possess is steadiness. When you start recording with a specific orientation, either horizontally or vertically, stick with this throughout the video. If you decide to suddenly switch between them, your videos will feel inconsistent, meaning that they'll be less likely to be viewed. The steadier the videos in question are, the better they are expected to perform.
Timely - What if your LinkedIn videos still aren't performing, even with the previous steps being followed? It could be an issue of timing, as you might not have published your video at the right moment. Let's say that a news story breaks that relates to your industry. In this case, you'll want to get the video out the day of the story in question. This will increase the engagement your content sees more than if it were posted a few days afterward.
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Contact fishbat to learn more regarding LinkedIn and other social networking websites.. This article, Linkedin Video Qualities To Achieve For Long Island Advertising has free reprint rights.
