25 November 2012

Search Engine Optimization Specialist - Do You Want Or Need One?

By Tim Beachum


Most corporations believe that they do not need a search engine optimization specialist. After interviewing a 100 business owners and managers in the state of Virginia 97% of them said that they initially felt that they could manage their own web-based marketing efforts. Out of the 97% of people interviewed 83% admitted that if they had it to do again that they might have hired a specialist from the beginning.

The web is the quickest growing technology since the creation of the telefone. It has forever altered the way in which we do business. In the old days (about five years ago) you could spam your page with the keyphrase that you needed to rank for and hit the first page of the search results.

Those days are over and search engines have become a lot more advanced. It is important to keep in mind that the goal of all search engines is to generate the most accurate results possible for the end user. All though search engines are less than perfect they have come a good distance, and I know that in a few short years they will have the capability to do extraordinary things to better serve the end user.

On a side note Google is already testing a pair of sunglasses that has a display screen built in with GPS and search capabilities. As a youth I remember seeing that type of technology on tv and I remember being amazed.

Most business owners get so mixed up in the day to day aspect of their business that frequently they overlook the power of the Internet and how it could effect their business.. Those companies that fail to attend to their online marketing efforts are loosing out on thousands of dollars a month in possible revenue. Your job is to grow your business and not to become a marketing guru. That's the primary reason it is recommended that you utilize the service of a Specialist.

As a business owner or manager you've got to know what is going on with all areas of your business. A good SEO Specialist will give you monthly reports breaking down what they did the previous month. This will permit you to still manage your firms advertising efforts and not take-away the time you should be dedicating to growing your company.




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