28 March 2014

Google's Latest Algorithm Updates - Best Backlink Strategy

By Yusef Naser


As you probably know, the reason that Google does updates to their algorithm is to make sure that people are not able to game their system. Although they do have a vested interest in providing high-quality websites for people that are searching for information, it is also in their best interest to eliminate millions of possible duplicate websites that are simply trying to make money with their search engine.



By following the rules that Google has presented, and complying with their updates, you can actually benefit from what they have done, and profit based upon the Google Panda and Penguin updates that come out every couple months.

Although blasting links still might work with high authority sites, if you want to rank your own site, you need to use high quality links. If you can get a link from an authority site pointing at your website, even if it is brand-new, the page rank of that website will help boost it to the top.

Finally, you need to add some high PR backlinks to your website. These can come from either follow or no follow links. They follow link means that the link is passing link juice to your website, helping it to move up in the search engines. A no follow is theoretically not passing any link juice, but depending upon the website, it may actually be providing help based upon its authority.

Whether you are using high authority sites, or getting high quality links, you can still beat Penguin and Panda by using these strategies. They will still be viable today, and even in the future, because Google respects authority above all else.




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