23 December 2014

CM Punk & The Need For An Internet Marketing Company

By Rob Sutter


If you are a pro wrestling fan, you've probably already heard about - or even listened to - the two podcasts CM Punk did with longtime friend Colt Cabana. For those who do not know, CM Punk is a former talent of World Wrestling Entertainment. After reaching tremendous levels of success in the company, Punk left the company early this year. These podcasts, which have been recorded recently, shed light on the matter and it makes me believe that WWE could use an Internet marketing company.

Punk took it upon himself to speak to Cabana about his treatment in WWE, during the last few years of his career specifically. While many points were covered, what was most shocking was how the company almost forced Punk to work while he was injured. In fact, he wrestled many times while suffering from a staph infection, even though he didn't know that was the case then. Seeing as how staph infections can potentially become fatal, this was a serious issue that Punk was right to address.

Creative censorship was another interesting point that Punk drew attention to as well. For those who are unaware, Punk suggested to the company that he would walk UFC fighter Chael Sonnel to the octagon for one of his fights. To Punk, it would result in more viewers for WWE, since one of their talents were associated with the event. The idea was not only shot down but soon given to Triple H, another WWE talent, as he was given approval to accompany renown boxer Floyd Mayweather. This is yet another idea that seems to further the need for an Internet marketing company.

It wouldn't be out of the question to think that WWE could, eventually, bring on an Internet marketing company to help matters. After all, reputation management is a powerful tool and it's one that can help WWE to quell any of the concerns that fans have following these podcasts. After all, why should they support a company that has been considered immoral? It's a fair point to make and it's one that can be addressed by the most reputable of firms, fishbat included amongst them.

No one can argue with the fact that Punk's part, in these podcasts, have shed quite a bit of light on the inner workings of WWE. Why should talent be mistreated in such ways that they are either hurt due to injuries or simply burned out because of a lack of creative freedom? Factors like these are ones that WWE would be wise to address, in the most professional of ways to boot. Even if this is done, I'm sure that no wrestling fan will forget Punk's words for a while.




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