03 August 2018

How A Website Design Company Tracks Metrics

By Arthur Williams


When a website is built, the goal of monitoring its progress should be a no-brainer. Monitoring metrics to determine success and failure is one of the many endeavors that website development companies carry out. After all, there's more that goes into designing a site than simply making it presentable. Here are a few key points to remember so that your site, once it goes live, performs well on all fronts.

Monitoring metrics has many requirements, including the examination of every last detail. According to reputable authorities on web design like Lounge Lizard, the success of a website is measured by numerous factors. These run the gamut from the number of visitors and time spent on site to bounce rate. By regularly examining such statistics, it will make it easier for developers to implement certain improvements.

It's also worth tracking metrics as early into a website's existence as possible. How well did a website perform this year compared to last? Has there been a steady uptick in traffic and engagement over the course of the site's existence? Without early tracking, it's unlikely that this information will be readily available. As a result, it makes perfect sense to track said metrics at the earliest possible opportunity.

Lastly, be mindful of your website's performance. If you're going to track and improve metrics, knowing how your site runs is vital. For instance, if you see that there has been a downtrend in website visitors from month to month, see if your site's performance has been hindered. If links are broken or content is poorly formatted, it can turn users away. By fixing issues like these, metrics will not only be better but easier to report on as well.

For those that haven't given much thought to website design, there are many reasons to do so. Depending on what your business entails, you will be able to do everything from provide information to yield sales. However, endeavors like these can be made easier by monitoring metrics over the course of time. The more consistently you take part in this endeavor, the easier it'll be to make web design-related improvements, thereby improving business on all fronts.




About the Author: