21 August 2018

Long Island Advertising Agencies: 4 Things To Know About Linkedin

By Arthur Williams


To say that LinkedIn is an important social media platform would be an understatement. It has been able to help small business owners, Long Island advertising agency owners, and even entrepreneurs expand their networks. By proxy, they've been able to unearth a wealth of opportunities. When it comes to the facts about LinkedIn that people may know, though, there's much to learn. Here are just 4 things that you may want to know about the social platform in question.

One of the factors that social media is measured by is the number of users active on the platform. LinkedIn is no different, as it houses over 560 million users located around the world. What this means is that if you live somewhere in the United States, you might be able to connect to industry professionals located in such countries as Canada, Mexico and India. This can make for a more robust network, according to agencies such as fishbat, but there's much more to learn about LinkedIn.

If you spent a decent length of time on your LinkedIn profile, you might have noticed the "Skills & Endorsements" section. The premise of this is self-explanatory, but you may be surprised by how detailed it can be. For example, up to 50 skills can be listed, though only the top 3 that you're endorsed for will be immediately visible. The skills in question differ based on specialties like writing, sales, and the like. It's advised that you choose the skills that are most relevant to make your profile stand out.

LinkedIn has its own publishing platform, as long-time users know, but how active is it? You may be surprised to know that, on average, 100,00 articles are published on the site on a weekly basis. These articles cover a number of topics ranging from industry news to personal tales, which means that content can be as unique as you'd like. For those that haven't taken advantage of the platform for publishing yet, it may be time to do so.

LinkedIn accounts have different tiers as well. A user is initially provided with a basic account, which is suitable for those that only wish to use this social media network for general purposes. However, what if a user wishes to search more often or have access to analytics? In situations like these, paid options such as Career and Business accounts exist. These are premium options that can provide deeper functionality for users across the board.




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