While it may seem clich to say that you only have one chance to make a first impression, it rings true, especially in the world of business. If your goal is to get people to your website, not to mention have them spend ample time on it, your landing page must be given considerable care and attention. To say that this aspect of your site matters would be an understatement, but what can be done to make it rank? Here are 4 Long Island SEO qualities to consider.
One of the things that your website's landing page may be missing - and names like www.fishbat.com will stress this point as well - is the right array of colors. These should relate to your brand, of course, but they must also be attention-grabbing. The more eye-catching said colors are, the more inclined a user will be to visit other parts of the website. Color is just one of the many factors that help landing pages perform.
The landing page of your company's website may be missing a sense of simplicity, too. Websites that rank highest on search engines aren't overly complicated to use. This makes sense, as search engines place considerable focus on ease of use, which is why Long Island SEO specialists ensure that sites provide seamless navigation. Without this particular trait, website performance is likely to take a considerable hit.
Responsive web design is another vital trait that helps landing pages perform. Not only do people go online via desktop and laptop computers, but smartphones and other mobile devices. It stands to reason, then, that search engines would place more focus on websites that are mobile-friendly. A landing page should share this trait so that the average user will be inclined to visit other pages. Otherwise, engagement will take a dive.
Finally, your website's landing page may be missing a call-to-action strategy. What do you want a user to do once they land on your site? Would you like them to access a coupon code? Is your goal to have them sign up for a newsletter? Whatever the case may be, a CTA should be presented on your landing page. This will not only increase engagement further, but it will result in more website actions, which helps business that much more.
One of the things that your website's landing page may be missing - and names like www.fishbat.com will stress this point as well - is the right array of colors. These should relate to your brand, of course, but they must also be attention-grabbing. The more eye-catching said colors are, the more inclined a user will be to visit other parts of the website. Color is just one of the many factors that help landing pages perform.
The landing page of your company's website may be missing a sense of simplicity, too. Websites that rank highest on search engines aren't overly complicated to use. This makes sense, as search engines place considerable focus on ease of use, which is why Long Island SEO specialists ensure that sites provide seamless navigation. Without this particular trait, website performance is likely to take a considerable hit.
Responsive web design is another vital trait that helps landing pages perform. Not only do people go online via desktop and laptop computers, but smartphones and other mobile devices. It stands to reason, then, that search engines would place more focus on websites that are mobile-friendly. A landing page should share this trait so that the average user will be inclined to visit other pages. Otherwise, engagement will take a dive.
Finally, your website's landing page may be missing a call-to-action strategy. What do you want a user to do once they land on your site? Would you like them to access a coupon code? Is your goal to have them sign up for a newsletter? Whatever the case may be, a CTA should be presented on your landing page. This will not only increase engagement further, but it will result in more website actions, which helps business that much more.
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Would you care to learn more regarding SEO and web design? If so, visit fishbat for details.. Also published at 4 Long Island SEO Qualities Every Landing Page Should Have.
