06 January 2019

Long Island SEO: How To Get The Most From Voice Search

By Arthur Williams


If there's one benefit to the Internet that outranks the others, it's that it has made information easy to find. This is due in large part to the various search engines that we use to consume such information, with some websites ranking higher than others. Long Island SEO plays a pivotal role, but the technologies associated with this continue to change. Voice search continues to grow in importance, and for those looking to take advantage of this capability, follow these pointers.

First, understand that voice search encompasses certain phrases compared to traditional search. Let's look at Siri, which is Apple's virtual assistant, as an example. When you activate Siri, with the intent of learning something, you'd phrase it in the form of a question. If you wanted to find a nearby restaurant, you might say, "What are some good places to eat around here?" According to names like fishbat.com, such phrases apply to voice search as well.

Next, word counts should be as brief as possible. Voice search questions and answers tend to be under 20 words or so, which means that the shorter these are kept, the better one's SEO will be. If you were to ask your phone a question, chances are that you'll want to spend as little time doing it as possible. Most, if not all, smartphone users will have the same mindset. Such a mindset can positively impact SEO in the long term, too.

Third, keep the terminology as basic as possible. Even though you may have a comprehensive understanding of language, as it relates to your industry, you must always keep your audience in mind. They may not comprehend the same terminology that you do, which is why you should keep layman's terms in mind when perfecting voice search. Putting yourself in the shoes of a prospect will help this process move along smoother.

Optimizing your website for voice search is vital, especially as more and more people use their smartphones for Internet-related purposes, but this doesn't mean that it will result in rankings alone. You must also have a website that's responsive, not only on smartphones but other mobile devices. Furthermore, it must feature high-quality content that visitors can sink their teeth into. SEO is a layered strategy, so don't make the mistake of assuming that it's an overnight task.




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