There have been many social media outlets that gained steam over the course of time and I feel as though Pinterest holds that distinction very well. Facebook and Twitter stand as some of the most commonly utilized but the truth is that Pinterest has shown so much growth over the course of time. Many sites seem to struggle with retaining users; this is not the case with this particular network. Brands can use it to become stronger, as a social media marketing coach could tell you.
First of all, you have to think about just how much Pinterest has grown ever since its inception more than three years ago. One would think that the site would have grown substantially since that point, making it a rival to others in terms of networking. However, it wasn't until January of 2012 that the site has managed to double its user base. The fact that said user base is comprised of 80% women goes to show just how much appeal there is to this particular site.
Of course, one has to wonder what can be done in order to increase business through Pinterest. After all, the idea of pinning pictures is the main focus of the site for many people, so one would have to imagine that companies would have a trickier time navigating. On the contrary, though, engagement can be created with previous fans being contacted. A company could actually go to its other channels - Facebook, Twitter, as well as others if they exist - and find those who are following the brand already.
Once the fans are gained, though, what can be done in order to further interaction with them? Well, a company has to be able to utilize Pinterest in such a way that the graphics which are pinned will be pleasing to the eye. A social media marketing coach understands the importance behind visual engagement and how most people are more likely to focus on graphics as opposed to text. However, do not forget to post comments and replies, both of which are vital in the eyes of authorities like S-M-M-C.
On the surface, Pinterest would not be seen as the best website for the sake of increasing business. However, it seems like just about any networking site can be put to use in this regard as long as there is a user base present. As stated before, Pinterest has grown tremendously over the last couple of years and it goes to show in how many people continually pin images and go about other activities, researching recipes being one such example. Isn't it clear why a social media marketing coach supports it?
First of all, you have to think about just how much Pinterest has grown ever since its inception more than three years ago. One would think that the site would have grown substantially since that point, making it a rival to others in terms of networking. However, it wasn't until January of 2012 that the site has managed to double its user base. The fact that said user base is comprised of 80% women goes to show just how much appeal there is to this particular site.
Of course, one has to wonder what can be done in order to increase business through Pinterest. After all, the idea of pinning pictures is the main focus of the site for many people, so one would have to imagine that companies would have a trickier time navigating. On the contrary, though, engagement can be created with previous fans being contacted. A company could actually go to its other channels - Facebook, Twitter, as well as others if they exist - and find those who are following the brand already.
Once the fans are gained, though, what can be done in order to further interaction with them? Well, a company has to be able to utilize Pinterest in such a way that the graphics which are pinned will be pleasing to the eye. A social media marketing coach understands the importance behind visual engagement and how most people are more likely to focus on graphics as opposed to text. However, do not forget to post comments and replies, both of which are vital in the eyes of authorities like S-M-M-C.
On the surface, Pinterest would not be seen as the best website for the sake of increasing business. However, it seems like just about any networking site can be put to use in this regard as long as there is a user base present. As stated before, Pinterest has grown tremendously over the last couple of years and it goes to show in how many people continually pin images and go about other activities, researching recipes being one such example. Isn't it clear why a social media marketing coach supports it?
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