Here are 3 Facebook advertising trends to keep in mind over the coming year.
Improved graphic selection. With so much competition moving into Facebook, it's more important than ever to stand out from the rest of the companies in your market. This is achieved by using interesting graphics that really stand out. There is a 110x80 pixel space dedicated to your graphic and it is placed in a group with other advertisements from different companies.
CPC advertisements have taken the world of paid Facebook advertisements by storm. Unless a company utilizes very poor targeting, they are almost guaranteed to receive clicks through CPC advertisement. This is a great testing solution for new advertisements and demographics. After using this system to find the ideal advertisements with the best CTR and conversions, you can take that same advertisement and move it into a CPM campaign.
Facebook reporting option. Paid Facebook advertisements have a very useful function known as the report feature. Using the report feature will return very specific information about the people who have clicked on your advertisements. The report function can reveal the location, sex, and age of the people who have clicked on your advertisements.
2014 should expect to see a lot of new changes as well. A business that wants to stay ahead of the competition will need to stay ahead of the changes to Facebook paid advertisement system. On that same not, companies should also be on the watch for new social media websites that are out to take the crown from Facebook.
Over the last year, Facebook has learned that they are a strong pillar for online businesses looking to reach the top. They have promised to take this into consideration by creating new and improved functionality that is meant to improve the paid advertising experience for small companies. Whether these will be positive changes is yet to be known, but all companies have high expectations for Facebook paid advertisements and the 2014 year.
Improved graphic selection. With so much competition moving into Facebook, it's more important than ever to stand out from the rest of the companies in your market. This is achieved by using interesting graphics that really stand out. There is a 110x80 pixel space dedicated to your graphic and it is placed in a group with other advertisements from different companies.
CPC advertisements have taken the world of paid Facebook advertisements by storm. Unless a company utilizes very poor targeting, they are almost guaranteed to receive clicks through CPC advertisement. This is a great testing solution for new advertisements and demographics. After using this system to find the ideal advertisements with the best CTR and conversions, you can take that same advertisement and move it into a CPM campaign.
Facebook reporting option. Paid Facebook advertisements have a very useful function known as the report feature. Using the report feature will return very specific information about the people who have clicked on your advertisements. The report function can reveal the location, sex, and age of the people who have clicked on your advertisements.
2014 should expect to see a lot of new changes as well. A business that wants to stay ahead of the competition will need to stay ahead of the changes to Facebook paid advertisement system. On that same not, companies should also be on the watch for new social media websites that are out to take the crown from Facebook.
Over the last year, Facebook has learned that they are a strong pillar for online businesses looking to reach the top. They have promised to take this into consideration by creating new and improved functionality that is meant to improve the paid advertising experience for small companies. Whether these will be positive changes is yet to be known, but all companies have high expectations for Facebook paid advertisements and the 2014 year.
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