15 January 2014

How To Be Better At Email Marketing

By Abraham Joseph


Email marketing is complicated and it's the reason why it's not so popular among Internet Marketers. However, if you would only learn about the strategies that successful email marketers are using themselves, you will see that email marketing is very effective, and it's even more effective than other marketing methods out there. In the tips bellow, we'll show how you can become a good email marketer.



You should only require an email address in your subscription page. Even better, you should enable your would-be subscribers to sign up using their Facebook accounts. If you require more than an email address, you will turn off your would-be subscribers.

Marketers use systems called auto responders, which can be programmed to send a chain of emails to a person who has expressed interest in a product or service. A prospective buyer can 'opt in' which means that he agrees to be marketed to, so he is.

Write your emails around holidays and special occasions like Christmas, Valentine's day, Thanksgiving, and others. Your customers will like you for it because it will tell them that you're a real person, not just a robot. You can tie up your offers with the occasion.

If you want to know more about email marketing, there are many courses out there that give more detailed information and techniques on how you can do email marketing properly and, more importantly, profitably.

For every marketing e-mail that you send out, ensure you send out four emails that offer valuable information. After all, you want these people to stay on your email list and not leave to join one of your competitors. That is why you need to provide value in every email that you send out, even in ones where you are promoting a product or service.




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