When Google paid $1 billion to buy YouTube several years ago, that decision was actually very logical. Many people didn't understand why Google would make such a big investment into a new company. However they were able to see something that few others did at that time. These days, videos are even more popular than search engine searches.
Videos have now become more popular than online searches, with tens of thousands of minutes being watched every single second of the day. Depending upon the type of video that you put up, it can actually go viral, driving substantial amounts of traffic to your websites and offers.
But in regard to a sales page, you have to create a video that is not just viral, but is motivating, causing people to want to buy. Here is an overview of what you need to do to create a highly converting sales letter that can help you sell more products every day.
The first thing you need to do is have a thorough understanding of all the important benefits that your product offers. Make sure these are all spelled out in the video. Some people will want to know about the features. However, the most exciting thing that will help your video sell your product is to explain what it will do for consumers.
Video is capable of using sounds, imagry, and can connect with sensory perceptions in a manner that a simple sales letter is unable to match.Thus, when you set out your video for your sales letter, it should match up with what you've written on your sales page. You should also use a professional speaker to get across the information, as well as using upbeat music in the background.
Although this might appear to be a lot of work, it really isn't all that difficult to do. If you have some kind of video making software such as Camtasia, you can create a very professional video. Also, if you can get a professional voice over made, you will increase the chances that your screen capture PowerPoint presentation will make a high number of product sales for you.
Videos have now become more popular than online searches, with tens of thousands of minutes being watched every single second of the day. Depending upon the type of video that you put up, it can actually go viral, driving substantial amounts of traffic to your websites and offers.
But in regard to a sales page, you have to create a video that is not just viral, but is motivating, causing people to want to buy. Here is an overview of what you need to do to create a highly converting sales letter that can help you sell more products every day.
The first thing you need to do is have a thorough understanding of all the important benefits that your product offers. Make sure these are all spelled out in the video. Some people will want to know about the features. However, the most exciting thing that will help your video sell your product is to explain what it will do for consumers.
Video is capable of using sounds, imagry, and can connect with sensory perceptions in a manner that a simple sales letter is unable to match.Thus, when you set out your video for your sales letter, it should match up with what you've written on your sales page. You should also use a professional speaker to get across the information, as well as using upbeat music in the background.
Although this might appear to be a lot of work, it really isn't all that difficult to do. If you have some kind of video making software such as Camtasia, you can create a very professional video. Also, if you can get a professional voice over made, you will increase the chances that your screen capture PowerPoint presentation will make a high number of product sales for you.
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