If you've been in marketing for years, chances are that you've used a number of services to appeal to wide audiences. One of the oldest, as far as digital media is concerned, is newsletters. Even though they may not be as largely used these days, the truth is that they can make a considerable difference on the business side of things. For a better understanding of newsletters in general, here are some of the most common myths that online marketing companies can clarify.
"Newsletters aren't popular anymore." While they may not be as regularly consumed as social media, for example, to say that newsletters aren't popular would be a lie. In fact, there are many large websites, including the New York Times, that have been able to attract up to millions of subscribers. What this means, according to such companies as fishbat, is that this type of content still has a considerable audience.
"The content of my newsletters is irrelevant." On the contrary, content couldn't be any more important. When creating newsletters, it's crucial that they provide some type of value to your core audience. What this means is that you simply can't write whatever you'd like and send it out to your audience. You must keep them in mind during the creative process. The newsletters that you send out won't perform otherwise.
"Monthly newsletters are overkill." In fact, monthly newsletters is the norm in modern marketing. One of the reasons for this is that it's not spammy, as you're not flooding email boxes on a daily basis. Furthermore, it will help your core audience remember you, which is especially useful during those times of the year when business is most booming. Don't be afraid to develop monthly newsletters because they will perform best.
"Longer newsletters are more valuable." Just because you can make your newsletters longer doesn't mean that you should. In fact, it's recommended that you focus on shortening newsletters so that they fit within a page or so. What this does is provide content to recipients without overwhelming them. Keeping things short and sweet is paramount in the digital age, so follow this mindset when designing newsletters as well.
"Newsletters aren't popular anymore." While they may not be as regularly consumed as social media, for example, to say that newsletters aren't popular would be a lie. In fact, there are many large websites, including the New York Times, that have been able to attract up to millions of subscribers. What this means, according to such companies as fishbat, is that this type of content still has a considerable audience.
"The content of my newsletters is irrelevant." On the contrary, content couldn't be any more important. When creating newsletters, it's crucial that they provide some type of value to your core audience. What this means is that you simply can't write whatever you'd like and send it out to your audience. You must keep them in mind during the creative process. The newsletters that you send out won't perform otherwise.
"Monthly newsletters are overkill." In fact, monthly newsletters is the norm in modern marketing. One of the reasons for this is that it's not spammy, as you're not flooding email boxes on a daily basis. Furthermore, it will help your core audience remember you, which is especially useful during those times of the year when business is most booming. Don't be afraid to develop monthly newsletters because they will perform best.
"Longer newsletters are more valuable." Just because you can make your newsletters longer doesn't mean that you should. In fact, it's recommended that you focus on shortening newsletters so that they fit within a page or so. What this does is provide content to recipients without overwhelming them. Keeping things short and sweet is paramount in the digital age, so follow this mindset when designing newsletters as well.
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