18 July 2012

Can SEO Really Make A Difference In Your Website?

By Brent Peterson


Do you really wonder if SEO can help your website? What kind of results can you expect from paying to have some SEO done for your website and will it make a difference? Search engine optimization has already been proven time and time again to help floundering or lost websites to become profitable for business owners. The only real question remains is whether the SEO company that you're looking at can deliver the goods and what will this mean to your business?

While there are many companies out there charging their customer more money that God without promising a thing, effective search engine optimization is possible. Anyone that tells you that they can't promise a top ranking is giving you excuses because they probably don't know what they're doing. Sure, search engines change all the time but top notch SEO will always win out in the end if you are using good basic practices. That will never go away.

If you believe all of this then I have a bridge to sell you in New York. Anyone that says that search engine optimization is difficult just doesn't know what they're doing. It's hard work but that's what you're paying someone for, right? You don't care how it's done. You just want to see results. You want to feel some confidence in knowing that the company that you hire is going to keep on working until your website is in one of those top spots for the keywords that are going to help your business. You don't want to hear excuses before you've even signed a contract.

All of this is why it's really important to do your research. Has the company that you're hiring actually had any top rankings to their credit or do they just create pretty websites? Do they have the skills to create good content that search engines are going to love and your customer are going to drool over? Do they know how to do proper keyword research and are those keywords buyer keywords or are they just going to get your website ranked for your company name? All of these are valid questions and some common sense should tell you the answers so don't be bullied or intimidated by a corporate logo or some award that they say that they received. All of this means nothing if they can't really help you and your business.

In the end you should feel good about the company that is doing the search engine optimization and they should be willing to back it up with an opportunity to terminate the contract or work harder to get you the results that you deserve. If your phone isn't ringing and you're not seeing an increase in revenue thanks to their efforts then something is wrong.

Many times you don't even have to check your search engine rankings to know when your website has hit a number one spot for a good keyword. You will know because you will suddenly see a flood of business coming in one day. You will think that something strange must have happened or that someone is playing a joke on you but this is SEO at work.

In the end you really need to do your homework. Don't forget that most of these people are in advertising and they don't have a problem with bending the truth at least a little bit to get you on board as a client. Use some common sense and don't feel pressured. As all the questions that you want and be prepared for some honest answers. Look for someone or a company that doesn't find the need to brag about awards but instead listen to their past customers to get a feel for whether they know what they're doing or not when it comes to SEO.




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