22 October 2013

Facebook For Business: Tips & Tricks

By Marcus Ryan


Facebook is ubiquitous in the world today. A lot of people can see your business if you are using Facebook marketing correctly. On this article you'll find out more about efficient Facebook marketing strategies you can use to reach out to your targeted audience a generate more leads for your business.

If you are just looking to improve your reputation or audience and you already have a business page then is important that you maintain an A+ customer support. Be friendly and take the time to reply to comments submitted by people in your wall. It's also important that you have an active wall which gets updated regularly so your page looks legit.

It's important that you understand and use the various tools that Facebook has at your disposal. For example using Facebook Offers, Promoted Posts or PPC advertising to increase your exposure. You can use these tools to reach people who have never heard about your products or business.

Always take the time to answer any questions and address any comments made to you through Facebook. This will show that you are on point and active on your page. You can share the link to an article if it is going to answer any questions they might have. Improve the efficiency of your Facebook marketing interface through the use of custom tabs. Tabs will give you the opportunity to organize information on your page. Deals, contests and promotions can be organized with their own tabs.

The best tip we can give you is that if you are planning to use PPC to build your fan base then it is recommended you target other fan pages from the same niche which will help you get more targeted followers. This will also help you lower your CPC cost which will result in bigger conversions for your campaign. It's no secret that big and small businesses are using Facebook to attract new customers, we hope these ideas do the same for yours.




About the Author: